→ Products → Start Learning / Download MP3 Flashcards

start learning

Question		Answer
is the name used to identify by the goods or services of a particular manufacturer and to differentiate them from the goods if competitors start learning		brand
is defined by marketers as anything capable of satisfying of a need or want start learning		product
is a group of closely related products which usually have the same function and are sold to the same customer groups through the same outlets start learning		product line
is this set of all the product line and items offered by a company start learning		product mix
are cheap and simple "low involvement" prducts which people use regularly and buy frequently with little effort without comparing alternatives start learning		convenience goods
are durable goods with unique characteristics that informed consumers have to go to a particular store to buy start learning		speciality goods
are "high involvement" products for which consumers generally search for information, evaluate different models and compare prices and take time to make a selection start learning		shopping goods
is the process of withdrawing products from the market when they are no longer profitable start learning		product elimination
means adding further items in that part of a product range which a line already covers, in order to compete in competitors' niches, to utilize excess production capacity and so on start learning		line-stretching
means lengthening a company's product line either moving up-market or down-market in order to reach new customers, to enter growing or more profitable market segments, to react to competitors' initiatives and so on start learning		line-filling
odróżniać start learning		differentiate
handlowiec, spec od marketingu start learning		marketers
zdolne do start learning		capable of
tani produkt nabywany rutynowo start learning		low-involvement product
czesto start learning		frequently
wysilek, trud start learning		effort
trwale dobra start learning		durable goods
produkt mocno angazujacy, kupowany raz na jakis czas start learning		high-involvement product
luka rynkowa, nisza start learning		niche
nadmiar start learning		excess
zdolnosc produkcyjna start learning		capacity
drogi, ekskluzywny start learning		up-market
slaby jakosciowo, tandetny start learning		down-market
inicjatywa start learning		initiative
wyjątkowy, unikalny start learning		unique

products

You must sign in to write a comment

More