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 0    23 flashcards    rbalcer
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Question English Answer English
telesales
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selling or marketing goods and services by phone
telemarketing
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the same as telesales
coldcalling
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phoning people who have not requested a call in order to try to sell them sth
hard sell
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attempt to sell sth by being very forceful
inertia selling
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when a company behaves as if you agreed to buy sth because you didn’t refuse it
confusion marketing
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selling products and services in a package
loss leader
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an item being sold very cheaply to attract a lot of people
niche market
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small group of customers
brand loyalty
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confidence in that particular make and a tendency to choose it
shop around
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trying different compnions nd shops to find offer with the best value
on approval
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to have th right to rturn it if it is not satysfactory
have first refusal on sth
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right to buy first
come, go under the hammer
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sale on auction
bid
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offer
bidder
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offering th highst bid
lucrative
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producing a lot of money
red tape
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bureaucracy
merge
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joining together to form one new company
reach a compromise
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come to an agreement
hammer out a deal
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talk seriously and in detail until business agreement is made
be swallowed up
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taken over by the larger company
entrepreneurship
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involvment in bussines and taking financial risk
capital assets
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buildings and machines owned by a company

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