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Question		Answer
an advertisement start learning		ad
a notice, picture, or film telling people about a product, job, or service start learning		advertisement
a planned series of advertisements to persuade people to buy it or use product or service start learning		advertisingcampaign
a colourless liquid which can make you drunk start learning		alcohol
To make customers feel interested in something or want to go somewhere start learning		(to) attract customers
the group of people together in one place to watch or listen to a play, film, someone speaking start learning		audience
a group of people with official responsibility for a particular area of activity start learning		authorities
an alcoholic drink made from grain start learning		beer
a very large board on which advertisements are shown, especially at the side of a road start learning		billboard
to improve or increase sales start learning		(to) boost sales
when someone decides that an organized event will not happen or stops an order for something start learning		cancellation
money in the form of notes and coins, rather than cheques orcredit cards start learning		cash
to discover, see or realise something start learning		(to) catch
a small paper tube filled with cut pieces of tobacco, which people smoke start learning		cigarettes
to choose an item on a computer screen by pressing one of the buttons on a mouse start learning		(to) click on a link
a customer or someone who receives services start learning		client
a method of paying for goods or services at a later time, usu with some interest start learning		credit
the practice of sending advertisement directly to particular people through the post start learning		direct mailing
a reduction in the usual price start learning		discount
to copy information from the Internet or from another computer to your computer start learning		(to) download
to start working producing/selling goods in a particular market start learning		(to) enter a market
To make something become bigger in size, number, or importance start learning		(to) expand
to increase the number of services provided start learning		(to)expand range of services
when you use a lot of effort to defeat someone or achieve something, or to stop something happening start learning		fight
the symbol for a number or an amount expressed in numbers start learning		figure
certain amount of money exacted as a penalty start learning		fine (to collect)
food preserved at a very low temperature so that it becomes hard start learning		frozen
to start or continue, often after obtaining permission start learning		(to) go ahead
a very large shop, usually outside the centre of town start learning		hypermarket
to sell more of your products or services compared with other companies than you did in the past start learning		(to) improve market share
a rise in the amount or size of something start learning		increase
to stop a person from speaking for a short period by something you say or do start learning		(to)interrupt
a rule, usually made by a government, that is used to order the way in which a society behaves start learning		law
having life start learning		live
recorded or seen while it is happening start learning		live
a person who is elected or chosen to govern a town or city start learning		mayor
newspapers, magazines, radio and television considered as a group start learning		media (massmedia)
That cannot be returned, for example of customers are not happy or change their minds start learning		non-refundable
something that you must do start learning		obligation
To take an amount of money off the usual cost of something start learning		(to) offer a discount
describes an experience or opportunity that is very special because it is the only time you will be able to have it start learning		once-in-a-lifetime
outside rather than in a building start learning		outdoors
an advertisement that appears on the streets in the form of billboards, etc start learning		outdoor advertisement
done using the Internet start learning		online
an activity which is done for enjoyment start learning		pastime
if someone is given permission to do something, they are allowed to do it start learning		permission
damage caused to water, air, etc. by harmful substances or waste start learning		pollution
coming or happening before something start learning		preceding
advertisement printed in newspaper, magazine etc start learning		press ads
to make more people aware of a product, company etc, for example by advertising it start learning		(to) promote aname
complete or extreme start learning		radical
a set of products of a particular type start learning		range
The action of moving something, especially a company or its workers, to a new place to work or operate start learning		relocation
a person who lives or has their home in a place start learning		resident
some products which are supposed to help person become thinner start learning		slimming products
a position, a time, or an opportunity for someone/something, for example, in a list, a programme of events or a series of broadcasts start learning		slot
a game played between two teams of eleven people, where each team tries to win by kicking a ball into the other team's goal start learning		soccer
information based on a study of the number of times something happens or is present start learning		statistics
to stay in front of start learning		(to)stay ahead of
strongly limiting someone's freedom to behave as they wish start learning		strict
to describe or express the important facts or characteristics about something or someone start learning		(to) sum up
the group of people that a TV programme, advertisement, etc. is aimed at start learning		target audience
an amount of time which is officially allowed for a single event in a planned order of activities or events start learning		time slot
to do or begin to do something, especially something that will take a long time or be difficult start learning		(to) undertake
something that makes you understand there is a possible danger or problem, especially one in the future start learning		warning
the decorative arrangement of goods behind the window at the front of a shop, in addition to the window itself start learning		window
an alcoholic drink which is usually made from grapes start learning		wine
the process of people telling each other about something start learning		word-of-mouth
the period of your life when you are young or the state of being young start learning		youth

unit 9

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