UNIT 20

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Question English Answer English
market leader
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company with the biggest market share
market challenger
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company with the second - biggest market share
market follower
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one of many smaller companies
new entrants
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companies that enters competition with established merchandise
differentiated
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made different (especially in the course of development) or shown to be different,
market segmentation
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segmentacja rynku;
market share
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udział w rynku;
niche
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nisza rynkowa;
unique selling proposition (USP)
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unikalna propozycja sprzedaży
address or tackle
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rozwiązanie lub rozwiązania
attorney
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adwokat; an alternative American term for a lawyer
cluster
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grupa;
disrupt
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zakłócać;
dominate
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dominować;
entrepreneur
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przedsiębiorca;
headhunter
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"łowca głów"
landlord
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gospodarz, właściciel domu czynszowego;
patent
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patent, licencja;
vulnerable
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wrażliwy;

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