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 0    32 flashcards    bubaangielski
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Question Answer
ilościowa
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Quantitative
jakościowa
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Qualitative
uzytkownik końcowy
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Enduser
wart swojej ceny
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Value for money
cechy produktu
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features
znak firmowy
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trademark
the % added to cost to give the selling price. Marża?
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mark up
próg rentownosci
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breakeven (breakeven volume when product starts to make a profit)
swiadomosc marki
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brand awareness
lojalnosc wobec marki
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brand loyalty
lider rynkowy
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market leader
product range
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product mix
dochodowośc rentownosc
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profitability
konkurowac kosztem
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compete on costs
odrózniac
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differentiate (product)
ci ktorzy wczesnie zaczeli korzystac z produktu (?)
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early adopters
high price at the begining
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skimming price
przynosic straty
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making a loss
dochodzi do nasycenia np rynku
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reaches the saturation
? podobne oferty?
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similar offerings
wycofac sie z rynku
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withdraw from the market
przeprowadzic badanie
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carry out a survey
opublikowane zródła
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published sources
reprezentatywna grupa ludzi
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representative sample of people
statystycznie wiarygodne
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statistically reliable
kampania handlowa
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sales drive
dział sprzedazy
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sales force
wprowadzic produkt
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launch, bring out
cena detaliczna
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price
ustalic cene
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arrive at, establish, work out
rynek w zastoju
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flat, sluggish
opanowac rynek
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corner the market

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