Marketing

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Question Answer
agent handlowy
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broker, commercial agent
analiza rynku
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market analysis
artykuły
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articles, goods
asortyment towarów/produktów
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range of goods/products
atest jakości
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certificate of quality
badać rynek
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to research the market
cena cennikowa
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list price
cena detaliczna
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retail price
cena dumpingowa
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dumping price
cena hurtowa
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wholesale price
cena jednostkowa
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price per unit
cena kupna
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buying/purchase price
detalista
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retailer
dostawa
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delivery
eksport towarów/usług
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export of goods/services
etykieta
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label
Faktura, rachunek
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invoice
gwarancja jakości
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guarantee of quality
hurtownik
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wholesaler
kampania reklamowa
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advertising/marketing/public relation campaign
kasa
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cash desk, cash register
klient
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client, customer
konkurencja
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competition
konosament
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bill of lading
linia produkcyjna
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production line
magazyn
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warehouse
marża (zysku)
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(profit) margin
negocjacje handlowe
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trade negotiations
okres gwarancji
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guarantee period
pośrednik
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intermediary, middleman
producent
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producer, manufacturer
produkcja
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production
promocja
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promotion
przetarg
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tender
rabat, obniżka
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discount
reklama
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advertising, advertisement
segment rynku
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market sector
sklep
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shop, store
sprzedawca
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salesman
sprzedaż
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sale, sales
towar “szybko się sprzedające” (towary codziennego użytku)
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fast-moving goods
towar łatwo psujący się
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perishables, perishable goods
udzielanie usługi
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service providing
umowy handlowe
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trade agreements/contracts
wydatki reklamowe
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advertising expenses
wystawić fakturę
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to prepare an invoice, to invoice
wytwarzanie produktów
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producing, fabricating, product making
zakupić, kupno
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purchase
value for the money spent
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bang for the buck
We were able to get much bang for the buck when we advertised on the Internet.
to promote a product
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plug a product
The soccer star makes a lot of money when he agrees to plug a product.
to place or put an advertisement in a publication.
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run an ad
The government will run an ad to tell the public about the new gas tax.
orally from one person to another, a form of advertising where a satisfied customer tells friends about a particular product
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word-of-mouth advertising
The new shampoo is doing very well because of word-of-mouth advertising.
przekaz ustny
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word of mouth

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