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start learning

Question		Answer
loyalty start learning		the tendency to always buy a particular brand
image start learning		the ideas and beliefs people have about a brand
stretching start learning		using an existing name on another type of product
awareness start learning		how familiar people are with a brand (or its logo and slogan)
name start learning		the title given to a product by the company that makes it
launch start learning		the introduction of a product to the market
lifecycle start learning		the length of time people continue to buy a product
range start learning		the set of products made by a company
placement start learning		when products are used in films or TV programs
endorsement start learning		the use of a well-known person to advertise products
leader start learning		the best-selling product or brand in a market
research start learning		information about what consumers want or need
share start learning		the percentage of sales a company has
challenger start learning		the second best-selling product or brand in a market
segment start learning		customers of a similar age, income level, or social group

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