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Question
Answer
commision
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Prowizja
fee
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wynagrodzenie
media investment
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Inwestycja w media
advertising campaign
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kampania reklamowa
campaign appear or run
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Kampania pojawia się lub przebiega
mainstream
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głównego nurtu
mass media
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środki masowego przekazu
commercial
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reklama (tylko w tv lub radio)
display ads on billboards
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Wyświetlać reklamy na billboardach
broadcast
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transmisja emisja
advertiser
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reklamodawca
brief
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streszczenie sprawy
advertising agency
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agencja reklamowa
advertising objectives
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Cele reklamowe
making the customer aware of a product
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sprawianie że klient zdaje sobie sprawę z produktu
building the image of the brand
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Budowanie wizerunku marki
aware of sth
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uświadamiać sobie sprawę z czegoś
advertising strategy base on
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Strategia reklamy oparta na
advertising messages
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Wiadomości reklamowe?
media agency
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Agencja mediowa
media planner
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Media planner
define the media strategy
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Zdefiniować strategię medialną
identify appropriate channels
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Identyfikować odpowiednie kanały
reach the target audience
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Dotrzeć do grupy docelowej
media vehicles
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środki przekazu?
media schedule
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Harmonogram mediów
media buyer
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osoba kupująca przestrzeń medialną
advertising sales house
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Dom sprzedaży reklam
media space
start learning
przestrzeń medialna
refer to sth
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odnosić się do czegoś
BTL tactics
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Taktyka BTL
direct mail advertising
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reklama bezpośrednia pocztą
exhibitions
start learning
wystawy
point-of-sale (POS)
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Punkt sprzedaży (POS)
indicate that
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wskazują, że
ad avoidance
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unikanie reklam
zapping
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Zapping
media fragmentation
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Fragmentacja mediów
long tail
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długi ogon
visitor
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odwiedzający np: serwis internetowy
emerging media
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media wschodzące, nowopowstające
tap into
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wykorzystać
exploit
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wykorzystać
Through the line
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Poprzez linię = full services
reffered to as
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określona jako
360 degree branding
start learning
Marka 360 stopni
multi-channel marketing
start learning
marketing wielokanałowy
build brand
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Budować markę
draw attention to sth
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zwrócić uwagę na coś
to notice it
start learning
Zauważyć to
to appeal to consumers
start learning
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