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 0    67 flashcards    sis37505
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Question Answer
Соотношение цена/качество
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Value for money
Прочный
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Durable
Премиальный, элитный
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Upmarket
вневременной
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Timeless
надежный
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Reliable
Быть верным
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To be loyal to
Приверженность бренду
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Brand loyalty
Имидж бренда -
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Brand image –
Расширение бренда
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Brand stretching
Узнаваемость бренда
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Brand awareness
Запуск продукта
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Product launch
Жизненный цикл продукта
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Product lifecycle
Ассортимент продукции
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Product range
Размещение продукта
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Product placement
Одобрение продукта
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Product endorsement
Исследования рынка
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Market research
Доля рынка
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Market share
Претендент на рынок
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Market challenger
Сегмент рынка -
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Market segment -
потребитель
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Consumer
Покупатель
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Customer
Зрелость
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Maturity
спад
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Decline
Безалкогольные напитки
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Soft drinks
провести опрос
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To make a survey
приобщиться
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To become familiar
Чтобы увеличить продажи
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To increase the sales
Целевой клиент/потребитель
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Target customer/consumer
Привлекательный
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Appealing
Убедительный
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Persuasive
Прибыль
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Profit
Инвестировать в
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To invest in
Исполнительный директор
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Chief executive
спрос
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Demand
Акционер
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Shareholder
Упорно работать
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To work hard
Поставка
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Supply
быстро расти
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To grow rapidly
удерживать верхнюю позицию
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To hold the top position
Реклама
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Advertisement
Рекламировать
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To advertise
Оригинальный, подлинный продукт
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Genuine product
Незаконная копия
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Illegal copy
Набор (количество) идей
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A set (number) of ideas
Целевая аудитория
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Target audience
расширить бренд
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To expand the brand
Широкий спектр
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A broad range of
Конкурент
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Competitor
Нанимать
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To hire
Затраты на производство
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Manufacturing costs
Быть успешным в
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To succeed in
Бренд
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Brand
Модный
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Fashionable
Дорого
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Expensive
Недорогой
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Inexpensive
Хорошо сделано
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Well-made
Лидер рынка
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Market leader
Логотип
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Logo
слоган
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Slogan
A unique name or symbol identifying a product or company.
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Brand (опредление)
Brand stretching (определение)
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Leveraging a brand's reputation to sell in a different product category.
Brand awareness (определение)
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How well consumers recognize a particular brand.
Product placemen (определение)
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Strategically placing products in movies or TV to promote them.
Product endorsement (определение)
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When a celebrity or expert publicly recommends or uses a product.
Product lifecycle (определение)
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The journey of a product from introduction to withdrawal from the market.
Market leader (определение)
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A company that sells the most in a particular market.
A short, catchy phrase used to promote a product or company.
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Slogan(определение)

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