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Question		Answer
wymienialny start learning		redeemable redeemable coupon - a certificate offering consumers a price reduction on a particular product
cykl zakupowy start learning		purchasing cycle the average length of time between a consumer's repeat purchases of the same product.
artykuł sprzedawany po niższej cenie w celach promocyjnych start learning		loss leader a popular product sold with no profit, in order to attract customers to a store.
próbka bezpłatna start learning		free sample a small amount of a new product given to consumers to encourage them to try it
zwracający uwagę na ceny start learning		price-conscious strongly influenced by the price when buying goods or services.
pierwszy zakup? start learning		initial trial the first time a consumer buys a product to see what it's like
kupiec przemysłowy? start learning		industrial buyer someone who purchases goods or services that will be used in the production or supply of other goods or services.
przywiązanie klienta do marki start learning		brand loyalty the commitment of consumers to a particular brand
wizerunek marki start learning		brand image the public's beliefs and perceptions about a particular product.
konsument niewierny jednemu produktowi start learning		brand-switcher a consumer who shows no loyalty to a particular brand, but changes among competing products.
przyciągać klientów start learning		attract customers
oferować obniżkę cen start learning		offer a price reduction
wypróbować nowy produkt start learning		try out a new product
utrzymywać udziały w rynku start learning		maintain market share
odeprzeć atak konkurencji start learning		counter a competitor's promotion
stymulować sprzedaż start learning		stimulate sales
agenci handlowi start learning		sales forces
rozciąganie linii produktów start learning		line-streching Line-stretching means lengthening a company's product line, either moving up-market or down-market in order to reach new customers, to enter growing or more profitable market segments, to react to competitors' initiatives, and so on.
uzupełnianie asortymentu start learning		line-filling line-filling means adding further items in that part of a product range which a line already covers, in order to compete in competitors' niches, to utilize excess production capacity, and so on.
eliminacja produktu start learning		product elimination Product elimination is the process of withdrawing products from the market when they are no longer profitable
produkt kupowany raz na jakiś czas start learning		shopping goods shopping goods are high involvement products for which consumers generally search for information, evaluate different models, and compare prices, and take time to make a selection.
specjalne produkty, konkretne start learning		speciality goods Speciality goods are durable goods with unique characteristics that informed consumers have to go to a particular store to buy.
tanie produkty nabywane rutynowo start learning		convenience goods Convenience goods are cheap and simple low involvement products which people use regularly and buy frequently with little effort, without comparing alternatives.
asortyment produktów, oferta produkcyjna firmy start learning		product mix A product mix is the set of all the product lines and items offered by a company.
linia produktów start learning		product line A product line is a group of closely related products, which usually have the same function and are sold to the same customer groups through the same outlets.
pojemność start learning		capacity
asortyment produktów start learning		product range
likwidować, wycofywać produkty start learning		withdraw products
ocenić start learning		assess
akcja, udziały start learning		share
strach przed porażką start learning		fear of failure
przewidywanie, prognoza start learning		forecast
instynkt wewnętrzny start learning		inner instinct
spotkanie zetknięcie start learning		encounter
znajomość start learning		acquaintance
śmiałe przedsięwzięcie start learning		venture
sprzedaż nieruchomości start learning		property sale
rynek nieruchomości start learning		property market
mieć skłonność do czegoś start learning		tend to do sth
niedokładny (np. o informacji) start learning		inaccurate
porzucić start learning		abandon
zbyt wysoko wyceniony start learning		overvalued
kłaść nacisk na start learning		put emphasis on
korzenie start learning		roots
zaniżony koszt, cena start learning		underestimate
wygórowana cena start learning		overestimate
giełda papierów wartościowych start learning		stock market
dowody start learning		evidence
gwałtowny wzrost notowań akcji start learning		boom years years of economic prosperity
krótkowzroczność start learning		myopia short-sightedness

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