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Question		Answer
loyalty /ˈlɔɪəlti/ noun loyalty to start learning		lojalność- the tendency to always buy a particular brand
image start learning		wizerunek- how familiar people are with a brand (logo or slogan)
stretching start learning		rozciągnięty- using an existing name on another type of product
awareness start learning		świadomość- the ideas and beliefs people have about a brand
name start learning		nazwa- the title given to a product by the company that makes it
launch start learning		wprawadzać na rynek- the introduction of a product to the market
lifecycle start learning		cykl życia- the length of time people continue to buy a product
range start learning		asortyment- the set of products made by a company
placement start learning		lokowanie produktu- when product is used in films
endorsement start learning		poparcie- the use of a well-known person to advertise products
leader start learning		przywódca- the best selling product or brand
share start learning		udziały- percentage of sales a company has
challenger start learning		the second best selling product or brand
segment start learning		costomer of a similar age, income level or social group

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