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Question		Answer
análisis de competidores start learning		analysis of competitors
el análisis de la situación actual del mercado start learning		the analysis of the current market situation
benchmarking (evaluación comparativa) start learning		benchmarking
análisis del producto start learning		product analysis
análisis del objeto de mercado start learning		target market analysis
análisis de situación start learning		situation analysis
participar en un evento start learning		to participate in an event
establecer relaciones con los clientes start learning		to build relationships with customers
establecer la reputación de una organización start learning		to build the reputation of an organisation
ser el responsable del presupuesto start learning		to be accountable for the budget
objetivos de comunicación start learning		communication objectives
actividades de marketing start learning		marketing activities
estrategia de marketing defensiva start learning		defensive marketing strategy
buena relación con los proveedores start learning		good relation with suppliers
ajustar la oferta start learning		to adjust the offering
dinámicas de estrategia start learning		strategy dynamics
tarjeta de puntos start learning		points card
competir start learning		to compete
comprar información start learning		to purchase information
seguimiento start learning		tracking
evaluar / controlar el rendimiento start learning		to monitor performance
recompensar a un cliente con un vale start learning		to reward a customer with a voucher
lograr los objetivos de marketing determinados start learning		to achieve specified marketing objectives
plan de marketing start learning		marketing plan
programa de lealtad start learning		loyalty programme
prevenir ingresos start learning		to forecast revenues
preparar un comunicado de prensa start learning		to prepare news release
punto de contacto start learning		touchpoint
presupuesto de marketing anual start learning		annual marketing budget
diversificación start learning		diversification
red de distribución start learning		distribution network
estrategia de penetración alta start learning		high penetration strategy
estrategia de comunicaciones corporativas start learning		corporate communications strategy
estrategia de marketing start learning		marketing strategy
estrategia de comunicación start learning		media strategy
estrategia de penetración start learning		penetration strategy
estrategia de fomento start learning		push strategy
estrategia de segmentación start learning		segmentation strategy
estrategia de cuentas start learning		account strategy
tácticas de marketing start learning		marketing tactics
feria comercial start learning		trade show
definir acciones start learning		to refine actions
evento de negocios start learning		business event
explotar recursos públicos start learning		to exploit published resources
canjear cupones para obtener regalos start learning		to redeem coupons to get gifts
diferenciarse de la competencia start learning		to differ from the competition
establecer objetivos start learning		to set objectives
señalar un problema start learning		to address an issue

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