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slowka kartkkwka piatek
slowka kartkkwka piatek
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antas187erz
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kraj pochodzenia
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country of origin
wizerunek marki
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brand image
rynek docelowy
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target market
grupa docelowa
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target segment
obecny slogan
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current slogan
kosmetyki
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cosmetics
sprzęt elektryczny
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electrical equipment
napoje bezalkoholowe
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soft drinks
kampanie reklamowe
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advertising campaigns
kompozycja marketingowa
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marketing mix
strategia marketingowa
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marketing strategy
plan marketingowy
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Marketing plan
dostosowanie do potrzeb rynku
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market adaptation
penetracja rynku
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market penetration
segmentacja rynku
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market segmentation
lokowanie produktu
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product placement
oferta produktów
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produkt portfolio
funkcja produktu
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product feature
profil klienta
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customer profile
utrzymanie klienta
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customer retention
baza klientów
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customer base
pozycjonowanie marki
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brand positioning
tożsamość marki
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brand identity
rozszerzenie marki
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brand extension
mocne strony
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strengths
słabe strony
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weaknesses
możliwości
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opportunities
zagrożenia
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threats
socjologiczny
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sociological
technologiczny
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technological
ekonomiczny
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economic
polityczny
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political
unikatowa cecha produktu
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unique selling point
konkurenci
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competitors
nawyki zakupowe
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buying habits
ekskluzywny
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up-market
średnia półka produktów
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mid-market
budżet
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budget
produkt konkurencyjny
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rival product
przeprowadzone
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conducted
lider rynku
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market leader
pretendent rynku
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market challenger
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