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Question Answer
a keynote
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the main point in a book, system of beliefs, activity, etc. that influences everything else
an identity
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someone's identity is their name or who they are
marketing
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activities to design and sell a product or service by considering buyers` wants or needs, for example where and how they will buy it, how much they will be willing to pay, etc.
an opportunity
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a chance to do something or an occasion when it is easy for you to do something
new media
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channels of mass communication using digital technologies such as the Internet
jargon
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words and expressions used in a particular profession or by a particular group of people, which are difficult for other people to understand
a default
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the way in which things are arranged on a computer screen unless you decide to change them
inherently
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naturally, without the possibility of separating anything from it
to annoy somebody
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to make somebody slightly angry and unhappy about something
a crack
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a very narrow space between two things or two parts of something
a slap
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a quick hit with the flat part of your hand
to head something up
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to be in charge of an organization or a group
technology
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new machines, equipment and ways of doing things that are based on a modern knowledge about science and computers
a startup
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a new company that has been started fairly recently
to embed
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to put something firmly and deeply into something else or to be put in something in that way
to commiserate
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to express your sympathy (współczucie) for somebody who is unhappy about something
a brand
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a name given to a product by a company so that the product can easily be recognized by its name or its design

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