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Question		Answer
customers of a similar age, income level or social group start learning		market segment
specific messages designed to persuade an audience start learning		advertisement
research technique, interview which has conversational nature start learning		in-depth interviews
working on data that has already been completed start learning		desk research - secondary research
particular group of people to which an advertisement, a product is directed start learning		target audience
the group of respondents start learning		sample size
contract with an outside firm to produce goods or services rather than to produce them internally start learning		to outsource
to collect facts and figures start learning		to compile data
within the company start learning		in-house

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