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Question		Answer
a concept that consists of a partnership between a company (supplier) and an organization that gathers persons sharing the same interests to bring a greater consumer base to their service, product or opinion start learning		Affinity marketing
someone who represents a company in dealing with customers, especially on the phone start learning		Agent
a person who is paid to buy or sell products or provide a service for a company, but who is not a regular employee start learning		Agent
a person who buys and sells foreign money, shares in companies, etc., for other people start learning		Broker
a person who talks to opposing sides, especially governments, making arrangements for them or bringing disagreements to an end start learning		Broker
to generate awareness about your business using strategies and campaigns with the goal of creating a unique and lasting image in the marketplace. start learning		Build a brand
used as an incoterm to mean that the total price of goods sold includes the price of transporting them by ship as well as the price of insurance start learning		Cif, cost, insurance and freight
also co-operative marketing; the fact of two or more companies advertising and selling each other's products start learning		Co-marketing
a small local store where you can buy food, newspapers, etc. and that is open until late at night or all the time start learning		Convenience store
a piece of paper or card that customers can use to buy goods and services at a lower price, or to get them free start learning		Coupon
the area in which a particular service is available, or particular goods are sold start learning		Coverage
the plan and system that a business has for dealing with customers over a period of time start learning		CRM, customer relationship management
the activity of selling a different product to someone who is already buying a product from the same company start learning		Cross-selling
direct-to-consumer approach, where the manufacturer controls all aspects of distribution start learning		Direct distribution
type of sales technique designed to evoke an on-the-spot response and encourage a prospective customer to take action by opting in the advertiser's offer start learning		Direct-response retailing
a store that sells products at lower than usual prices start learning		Discount store
going from one house or building in an area to another start learning		Door-to-door
the fact of a famous person appearing in an advertisement saying that they use and like a product start learning		Endorsement
start to have contact with start learning		Establish contact/relations with
anything that happens, especially something important or unusual start learning		Event
an event at which objects such as paintings are shown to the public, a situation in which someone shows a particular skill or quality to the public, or the act of showing these things start learning		Exhibition
used for stating that the buyer of goods is responsible for arranging and paying for them to be transported from the seller's factory start learning		Ex-works
a small piece of paper with information on it about a product or event start learning		Flyer
(of a shipment of goods) delivered on board ship or other carrier without charge to the buyer start learning		f.o.b., free on board
activities which encourage repeat purchasing through a formal program enrollment process to develop loyalty and commitment from the customer base. Frequency marketing is also referred to as loyalty programs. start learning		Frequency programme
any form of marketing that is original, unusual, and not expensive start learning		Guerrilla marketing
to hold a meeting at which a person or organization makes a public statement and reporters can ask questions start learning		Hold press conferences
to mark a surface by pressing something hard into it with a design or symbol used by a company to advertise its products start learning		Imprinted logo
processes include the movement of raw materials, finished goods, and supplies from a manufacturer or other distribution channel to a fulfillment center, warehouse, or retail store depending on the business model. start learning		Inbound logistics
processes are related to the movement of end products to the end user, often originating in a distribution or fulfillment center and then delivered to its final destination. start learning		Outbound logistics
something that encourages a person to do something start learning		Incentive
an expression from a list made by the International Chamber of Commerce that is used in the trade of goods from one country to another start learning		Incoterms, International Commercial Terms
(synonyms: personalized marketing, individual marketing) - a marketing strategy by which companies leverage data analysis and digital technology to deliver individualized messages and product offerings to current or prospective customers. start learning		Individualized advertising
brand owned by a retail store start learning		In-house brand
special presentations of a store’s products used to attract the buying public start learning		In-store display
a person or an organization that helps other people or organizations to make an agreement by being a means of communication between them start learning		Intermediary
to make an official statement to journalists by a large organization, a political party or a government department start learning		Issue press releases
the practical organization that is needed to make a complicated plan successful when a lot of people and equipment are involved start learning		Logistics
a person or a company that buys goods from the company that makes them and sells them to somebody else start learning		Middleman
goods with established and special name that a company gives to a product start learning		Name-brand goods
The process of taking orders and sending products to customers start learning		Order fulfilment
the business of giving the public information about a particular organization or person in order to create a good impression start learning		PR (public relations)
the building and land near to it that a business owns or uses start learning		Premises
the act of making prices smaller start learning		Price reduction
used to describe goods that are sold using the name of the store etc. that sells them, rather than the name of the manufacturer start learning		Private label
a series of things that are done to fulfill the request start learning		Process an order
the use of particular products in films or television programmes in a way that makes people notice them, as a form of advertising start learning		Product placement
a blend of promotional variables chosen by marketers to help a firm reach its goals start learning		Promotional mix
the possibility that something will happen start learning		Prospect
a store that sells goods to the public start learning		Retail outlet
a person or business that sells goods to the public start learning		Retailer
a person who sells goods, services, etc. start learning		Salesperson
the transport of cargo as a business, especially on ships start learning		Shipping
amount of money that you pay to a company to transport cargo start learning		Shipping
ships and boats that are sailing start learning		Shipping
the activity of using a particular website to contact other people (especially those with similar interests to oneself) and share information start learning		Social networking
a product or service that is offered at reduced prices or rates start learning		Special offer
a business with presumed expertise in selling products within a specific category, e.g. clothing, furniture or medical supplies start learning		Specialty store
financial support given by a sponsor start learning		Sponsorship
the act of sponsoring sth start learning		Sponsorship
small, round, coloured areas on a surface or person’s skin start learning		Spot
a small amount of sth start learning		Spot
a particular place start learning		Spot
notice sth start learning		Spot
the entire process of making and selling commercial goods, including every stage from the supply of materials and the manufacture of the goods through to their distribution and sale start learning		Supply chain
an exhibition where manufacturers show their products to other people in industry and try to get business start learning		Trade fair
marketing aimed at increasing or creating demand for products based on special pricing, display fixtures, demonstrations, value-added bonuses, etc. start learning		Trade promotion
appealing or catering to high-income consumers; of high quality; not easily affordable or accessible start learning		Upmarket
to make a company's products or services higher in quality start learning		Upmarket
a method of marketing whereby consumers are encouraged to share information about a company's goods or services via the internet start learning		Viral marketing
the degree to which something is seen by the public start learning		Visibility
how far or how clearly you can see in particular weather conditions start learning		Visibility
a large building for storing things before they are sold, used or sent out to shops start learning		Warehouse
a promise made by a company to change or repair one of its products if it has a fault start learning		Warranty
communicated verbally start learning		Word-of-mouth

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