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wart swojej ceny
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value for money
ekskluzywny
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upmarket
udział w rynku
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market share
ponadczasowy
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timeless
badania rynku
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a market research
świadomość marki
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brand awareness
trwały
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lasting
lojalność wobec marki
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brand loyalty
segment rynku
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market segment
wizerunek marki
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brand image
modny
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fashionable
nazwa marki
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brand name
firma wiodąca
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market leader
wyrafinowany
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refined
cykl życiowy produktu
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product lifecycle
reklama przez znaną osobę
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product endorsement
Asortyment produktów
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Range of products
niezawodny
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reliable
wprowadzenia produktu
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product introduction
klasyczny / klasyczna
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classical
stylowy
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stylish
tani
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cheap
dobrze zbudowany
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well-built
leniwy
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lazy
pracowity
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hard-working
dobrze zrobione
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well-maid
trwały
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durable
Rozciąganie marki
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Brand stretching
lokowanie produktu
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product placement
zakres produktów
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product range
pretendent rynkowy
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market challenger
firma wiodąca
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market leader
górnej części zakresu
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top-of-the-range
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