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start learning

Question		Answer
the tendency to always buy a particular brand start learning		brand loyalty
how familiar people are with a brand start learning		brand awareness
the ideas and beliefs people have about a brand start learning		brand image
using an existing name on another type of product start learning		brand stretching
the title given to a product by the company that makes it start learning		brand name
the introduction of a product to the market start learning		product launch
the length of time people continue to buy a product start learning		product lifecycle
the set of products made by a company start learning		product range
when products are used in films or TV programmes start learning		product placement
the use of a well-known person to advertise products start learning		product endorsement
the best-selling product or brand in a market start learning		market leader
information about what consumers want or need start learning		market research
the percentage of sales a company has start learning		market share
the second best-selling product or brand in a market start learning		market challenger
customers of a similar age, income level or social group start learning		market segment
to become completely known, felt, or understood. start learning		to sink in
to lose your job because your employer no longer needs you start learning		to be made redundant
losing a job because of the companies problem start learning		being laid off
change without progress start learning		a sideways move

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