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Question		Answer
abbr. advertisement noun start learning		ad This ad is dispalyed both on TV and online.
a company that creates adverts for other companies noun start learning		advertising agency I have found a job with an advertising agency.
the amount of money a company decides to spend on advertising noun start learning		advertising budget The company annual advertising budget is $ 2 milion.
an advertising campaign is a group of advertisements that have the same idea or theme noun start learning		advertising campaign We need to create a a good advertising campaign to boost sales.
an advertisement in a newspaper or magazine that looks like one of its normal articles noun start learning		advertorial We need to learn more about advertorials and how they can be used.
Attention, Interest, Desire, Action - the aim of all advertising acronym start learning		AIDA
advertisements carry an emotion that the masses connect with noun start learning		appeals Using appeals in ads has always been a smart way of promoting a product.
attracting people’s notice; striking adjective start learning		attention-grabbing This is a attention-grabbing headline.
specific type of propaganda advertising technique that tries to get the target audience to jump on board, so as to not "miss out" on what everyone else is doing noun start learning		bandwagon advertising Bandwagon advertising is often used by big brands nowadays.
an elongated poster used to promote a product noun start learning		banner ad Where should we display this banner ad?
advantage of a product or service, usually derived from its features noun start learning		benefit A product's benefit is the answer to the customer's demand.
large, outdoor posters that advertise products noun start learning		billboard The company advertises on TV, the Internet, and billboards.
a comprehensive representation of a company with a particular product noun start learning		brand What is your favourite shoes brand?
a person who is hired to represent the brand and create brand awareness of the products noun start learning		brand ambassador The smart phone company gives its brand ambassadors free mobile phones.
how well people know a particular brand noun start learning		brand awareness The company expanded the brand awareness.
the ideas and beliefs that people have about a brand noun start learning		brand image They have a strong brand image.
the degree to which people continue to buy from the same brand or company noun start learning		brand loyalty Customer brand loyalty is very important.
distribution of audio and/or video signals which transmit programs to an audience verb start learning		broadcast This movie will be broadcasted on National Tv tomorrow evening.
a small sign that you can stick on your car with a message on it that may be funny, political, or advertising something noun start learning		bumper sticker Our brand has bumper stickers as well, that we hand out for free at events.
often used to refer to the buying and selling of items between individuals verb start learning		buy and sell What kind of products does the company buys and sells?
something that encourages someone to take a particular action, such as making a purchase or clicking a link on a website noun start learning		call to action This is a call to action on people to respect the environment.
a physical book or an online digital website detailing the list of all goods and services provided by the brand noun start learning		catalogue You can order goods from the catalogue.
a well-known sentence or phrase, especially one that is associated with a particular famous person noun start learning		catchphrase What we need now is a good catchphrase for the new marketing campaign.
when a product/advertisement catches the audience's attention adjective start learning		catchy Yours is a catchy slogan!
an appealing melody noun start learning		catchy tune The company used a catchy tune in this advert.
to have a well-known person promote a product noun start learning		celebrity endorsement Celebrity endorsements are used by countless businesses.
verage number of copies of a magazine sold in a particular period noun start learning		circulation The paper has a circulation of 500,000.
small advertisements often put in a newspaper or magazine by individuals noun start learning		classified ads The company uses classified ads in the newspaper.
an advertisement on a website that you click on in order to move to another page or website noun start learning		clickthrough A click-through is the simple act of clicking on an advertisement on the website.
a specific type of people that regularly buy a company’s product noun start learning		client base We need to grow our client base.
the act of calling someone with the aim of selling something without them asking you to do so noun, also verb start learning		cold call I often receive cold calls.
advertisement broadcasted on radio or TV noun start learning		commercial During commercials I usually eat something.
the short period during TV programmes when advertisements are shown noun start learning		commercial break During the movie there was only one commercial break.
the text used in promotional or marketing pieces, like a brochure, that potential clients read to learn about a product or service noun start learning		copy We need someone who can write a good copy for our advertisement.
to write a text for the purpose of advertising or other forms of marketing verb start learning		to copywrite She is copywriting in an advertising agency.
a small electronic and/or paper promotion that helps market a product by giving the recipient a discount off of their purchase noun start learning		coupon This coupon gives you a big discount.
when advertisers pay for the inclusion of their product within a film/ videoclip noun start learning		covert advertising Covert advertising definitely helps to increase sales.
a person or organization that supplies goods to shops and companies noun start learning		distributor The company changed the distributor.
a person will often walk on foot from house to house or building to building to promote a product adjective start learning		door to door Door to door promotion is not used that much anymore.
the advertisement that is printed on two entire pages noun start learning		double-page spread We've got double-page spreads adertisements.
a piece of paper that gives you information or advertises something about a particular product or service noun start learning		flyer also: leaflet We hired some students to distribute flyers on the street.
product or service sold by a brand that is well known and sold in all parts of the world noun start learning		global brand This global brand is launching a new phone.
a bag containing small presents given by a company to help advertise a product or service noun start learning		goody bag Here is your goody bag, please take it!
a large board in a public place, used to display advertisements noun start learning		hoarding synonym of billboard This is a big advertising hoarding.
overwhelming publicity or exgerated claims noun start learning		hype We all are victims to marketing hype.
promotions organised inside stores noun start learning		in-store promotions We will soon start with in-store promotions.
the capacity to have an effect on the audience noun start learning		influence This ad can have a strong influence on kids.
they can impact a viewer and allow them easy access to the product noun start learning		internet pop-ups I want to block the internet pop-ups.
a page that appears before or after another page on a website, often showing advertisements or asking if the user is old enough to view the material noun start learning		interstitial Interstitial ads cover the interface of the host app every time.
short song or melody that helps sell a product through visual or audio media noun start learning		jingle I think this jingle is perfect for the ad.
a symbol or other small design adopted by an organization to identify its products noun start learning		logo We all wear shirts with the company's logo.
a list of names and contact details used by a company to send information and advertisements noun start learning		mailing list Please, add this name to the mailing list.
piece of advertising material sent to potential customers by post noun start learning		mailshot A mailshot should be sent to all customers to notify them of the promotion of a new product.
a company that produces goods in large numbers noun start learning		manufacturer Italy is a major manufacturer of leather products.
the company that sells most of a product or service in a particular market noun start learning		market leader They became the market leaders in providing baby goods.
large media outlets like TV, newspapers and magazines noun start learning		mass media To use mass media to make propaganda.
a guide to ones conduct. a sentence that servers as a principle or ideal noun start learning		motto Our motto is: "together is better".
an advertisement that combines naturally with the rest of the text on a website or online page. The idea here is to create an advertisement that doesn’t look like an advertisement noun start learning		native advertising Online you can find many native advertising.
a market that is targeting a distinct group of people noun start learning		niche market They create products for a small but significant niche market.
a product that is aimed at a distinct group of people noun start learning		niche product This cannot be classified as a niche product.
advertising outside, for example beside the road using billboards, or at sports games noun start learning		outdoor advertising Some places have banned outdoor advertisements.
a time when the majority of people are watching noun start learning		peak viewing time During peak viewing times there are many ads on TV.
it convinces us to do something or think something Adjective start learning		persuasive We need to come up with a persuasive ad.
a media package of brochures, coupons, and other assorted free materials sent to various outlets to help promote a product noun start learning		pess kit I will get a press kit for you.
a short ad that plays before an online video starts noun start learning		pre-roll Pre-roll ads are the most common form of video advertisement
something written by a company for newspapers and magazines and websites to share and publish noun start learning		press release We are issuing a press release in two hours.
the time during the viewing schedule when most people watch TV or listen to a broadcast noun start learning		prime time During prime time there are shows for families and kids as well.
newspapers, magazine, journals noun start learning		print advertising Print advertising is weaker than online advertising.
to advertise a product by using it as a prop in a TV show or film noun start learning		product placement This is a TV programme containing product placement.
something that advertises a product noun start learning		promo He directed the band's promo videos.
technique that consists in repeating the product name continuously noun start learning		repetition Repetition is used in advertising as a way to keep a brand in people's minds.
a page specifically used to promote a product or service noun start learning		sales page Sales page is the best opportunity to explain a brand's products.
a special saying made from a few words that helps identify the company or brand noun start learning		slogan Never forget the slogan of this company!
websites that enable users to create and share content or to participate in social networking noun start learning		social media Nowadays social media give access to information.
a product is on discount for a limited amount of time noun start learning		special offers Today there are some special offers at the store.
a company that sponsors an event, in return for recognition of the brand/ product noun start learning		sponsorship What is the sponsorship for this football team?
a large promotion in a magazine of a particular product or service across two full pages with glossy pictures noun start learning		spread Readers always concentrate on the top parts of the spread.
not obvious adjective start learning		subtle This ad has a subtle influence on people.
newspaper printed in small format, usually with a lot of photographs noun start learning		tabloid She is a tabloid journalist.
taglines are similar to slogans. They are both short phrases companies create to represent a brand or product. A tagline is different from a slogan because taglines are more permanent noun start learning		tagline Writing a tagline is a smart way to improve your brand.
the people a company want to sell their product or service to noun start learning		target audience We need to define our target audience before building a brand.
a person's written or spoken statement praising the virtue of a product noun start learning		testimonial Testimonials can be very persuasive sometimes.
precise time during which the commercial will be played noun start learning		time slot The time slot is around 9 P.M.
to reviwe or rewrite in order to make suitable for publication verb start learning		to edit Before publishing this advertisement we need to edit it.
become or make larger or more extensive verb start learning		to expand We are planning to expand our business.
to quickly become extremely popular on the Internet through social media verb start learning		to go viral This song went viral online.
to start a new activity verb start learning		to launch We are ready to launch a new car.
to introduce a new product verb start learning		to launch a product The company is about to launch a new product.
to put an advert somewhere verb start learning		to place an advert We should place our advert on the social media.
to (try to) increase sales of a product by publicising and advertising it verb start learning		to promote Advertising companies are always trying to come up with new ways to promote products.
to display adverts on TV verb start learning		to show adverts The company showed the advert on TV.
posters on trains, buses, metros or taxis (any transport) noun start learning		transit advertising Transit advertising is a very common way of promoting a product.
a common expression that is used in today’s technological age to help market a product across the internet noun start learning		viral marketing Building a viral marketing is not too easy, but its very useful.
recommendations made by individuals to other individuals about a product of service noun start learning		word of mouth I believe that word of mouth is the best advertisement.

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