4.1 vocabulary

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Question		Answer
Many start-ups aim to challenge the market dominance of long-running ______________________ start learning		established companies
The introduction of a technology that radically changes an entire industry is known as ______________________ start learning		disruptive innovation
Unlike unified corporations, traditional organisations can sometimes have ______________________ structures that lack cohesion start learning		fragmented
In a fast-changing market, a firm must be ______________________ to adapt quickly to new trends start learning		agile
If a brand is no longer appealing to its target audience, the company may need ______________________ it start learning		to reposition
To remain competitive, leaders must be willing ______________________ outdated and ineffective business models start learning		to abandon
The process of integrating technology into every aspect of a business is called ______________________ start learning		digital transformation
High-risk start-ups often rely on financial support from ______________________ to fund their initial experimentation start learning		venture fund
Innovative marketing teams often look for ways ______________________ into their branding start learning		to inject (excitement)
A company might design a ______________________ that targets a very specific and narrow market segment start learning		dedicated product
Due to rapid technological shifts, the average ______________________ is becoming much shorter than in the past start learning		lifespan
A superior new product can quickly ______________________ older, less efficient alternatives start learning		to displace
The most important product that supports a company’s long-term success is considered its ______________________ start learning		mainstay (of a company)
Redefining a sector often requires pursuing ______________________ that no one has tried before start learning		novel approach
Global political and economic trends constantly reshape the overall ______________________ start learning		business landscape
An idea or person that completely transforms the way an industry functions is a true ______________________ start learning		game changer
Even though customers ______________________ goods at an unprecedented rate, companies must remain vigilant to survive start learning		consume

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