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the company or product that is second in market share (= the number of customers or sales a company has compared with others of the same type) in a particular market
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a company that is not the leading company in a particular market but that chooses to keep its position rather than competing in a forceful way to increase its share of the market
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the company that sells most of a product or service in a particular market
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the dividing of all possible customers into groups based on their needs, age, education, income, etc.
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the number of things that a company sells compared with the number of things of the same type that other companies sell
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an opportunity for a business to offer a product or service that is not offered by other businesses
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unique selling proposition (USP) start learning
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a feature of a product that makes it different from and better than all its competitors' products
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that show how a product is different from other similar ones and what its advantages are, in order to attract a particular group of consumers
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to try to deal with a problem
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a group of similar things that are close together, sometimes surrounding something
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to prevent something, especially a system, process, or event, from continuing as usual or as expected
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to have control over a place or person
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someone who starts their own business, especially when this involves seeing a new opportunity
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a recruiter of important personnel for companies
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a person or organization that owns a building or an area of land and rents it to other people
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the official legal right to make or sell an invention for a particular number of years
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able to be easily physically or mentally hurt, influenced, or attacked
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