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Question		Answer
businesses selling to individual customer rather than b2b start learning		retailer
visible elements of a brand such as colors, design start learning		brand identity
part of the market comprising a group od people who share some characteristics from the marketing point of view start learning		market segment
the fact od keeping a customer for a period od time start learning		customer retention
creating na image of a product as up or down market targeted at a specific customer group start learning		brand positioning
a marketing strategy od paying for exposing a product by featuring IT in a film or series start learning		product placement
a particular part of a market for exqmple banking start learning		market sector
a marketing strategy in which a firm marketing a product with well developed image uses the same brand name in a different product category start learning		brand extension
zaspokoić potrzeby start learning		meet the needs, satisfy
zagraniczne start learning		foreign, overseas
ponieść porażkę start learning		fail, be unsuccessful
domowy start learning		domestic, home
prowadzić, przeprowadzać start learning		conduct, carry out
wypuścić na rynek start learning		launch, bring out
wada start learning		drawback, disadvantage
cecha start learning		feature, characteristic
dostosowany start learning		adjusted, adapted
obecny start learning		current, present
wycofać start learning		withdraw
wzrost gospodarczy start learning		economics growth
kampania reklamowa start learning		advertising campaign
Ankieta start learning		questionnaire
analiza start learning		analysis
konkurent start learning		competitor
siła start learning		strength
utrzymanie klienta start learning		customer retetion
zachować start learning		retain
rozszerzenie marki start learning		brand extension
dostosowanie do rynku start learning		market adaptation
ujednolicony poziom produktów start learning		standarised level of products
segmentacja rynku start learning		market segmentation
strategia marketingowa start learning		marketing startegy
budżet start learning		budget
firma wiodąca start learning		market leader
sektor rynku start learning		market sector
zakres produktów start learning		product range
cechy produktu start learning		product features
Wprowadzenie produktu na rynek start learning		product launch
agencja reklamowa start learning		advertising agency
hasło reklamowe start learning		advertising slogan
świadomość marki start learning		brand awareness
lojalność wobec marki start learning		brand loyalty
wizerunek marki start learning		brand image
statystyka zbytu start learning		sales figures
prognoza sprzedaży start learning		sales forecast
cele sprzedażowe start learning		sales targets
promocja ceny start learning		price promotion
wzrost cen start learning		price rise
Przedział cenowy start learning		price range
raport sprzedaży start learning		sales report
grupa docelowa start learning		target audience
Grupa fokusowa start learning		Focus group
sieć start learning		networking
poufny start learning		confidential
analiza potrzeb start learning		needs analysis
polityka sprzedaży start learning		sales policy
oszacowanie zagrożenia start learning		risk assessment
kluczowy produkt start learning		key product
formularz wniosku o ubezpieczenie podróżne start learning		travel insurance claim form
coraz bardziej niestabilne start learning		increasingly volatile
zapewniać start learning		ensure
to mąkę sth possible start learning		enable
a group of similar businesses start learning		chain
na przykład start learning		for example, for instance
transmisja internetowa start learning		webcast
odpowiedni / odpowiednia start learning		suitable
zakładać start learning		to establish, to start, set up
task to do start learning		assignment
stosowność start learning		relevance
program nauczania start learning		curriculum
a country organisation or person with a lot of influence start learning		a powerhouse
przyciągać start learning		seduce, attract
zamierzone start learning		deliberate, intended, planned
showing good judgement, especially about style start learning		discerning
be strongly connected start learning		to be anchored
utrzymywać start learning		to maintain, to keep
najlepiej znany produkt firmy start learning		signature product
ilość start learning		quantity
uprzywilejowany start learning		priviliged
rozliczać, wymyślać, reprezentować start learning		to account for, to make up, represent
dziedzictwo start learning		heritage
market that has been saturated with growth slowing start learning		mature market
wyróżnienie spośród dwóch podobnych rzeczy start learning		distinction
przewaga konkurencyjna start learning		competitive advantage
reklama uliczna start learning		outdoor advertising
bilans start learning		balance sheet
gdy cena zakupu jest wyższa od ceny sprzedaży start learning		trade deficit
statystyka zbytu start learning		sales figures
renomowana marka start learning		premium brand
targi start learning		trade fair
udział w rynku start learning		market share

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