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odbiorca
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audience
narracja
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narration
grupa docelowa
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target group
przekaz
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message
estetyka
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aesthetics
komunikat perswazyjny
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persuasive message
media niekierunkowe
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non-directional media
środki masowego przekazu
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mass media
nośnik reklamowy
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advertising carrier
nakład reklamowy
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advertising expenditures
promocja usług
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promotion of services
media kierunkowe
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directional media
podstawowe media
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core media
norma etyki
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standard of ethics
przepis
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provisions
kodeks etyczny
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ethical codex
kodeks etyki reklamy
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code of advertising ethics
działalność reklamowa
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advertising activity
arbiter
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arbitrator
scenorys
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storyboard
czytelność akcji
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readability of the action
film reklamowy
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promotional film
ścieżka dźwiękowa
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soundtrack
animatyk
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animatic
animowany rysunek
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animated drawing
projekt reklamy
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advertisement project
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