Unit 7

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Question Answer
competitor
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konkurent
competition
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konkurencja
reverse engineering
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inżynierii odwrotnej
R&D
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research and development
external
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zewnętrzny, the opposite of internal
similar
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podobny / podobna
trademark
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znak towarowy
immediate distinction
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natychmiastowe rozróżnienie
to aim at
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zmierzać do, to target
target market
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rynku docelowego
industry
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przemysł
mass market
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rynek masowy
old-fashioned
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staromodny
convenience
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wygoda
durability
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trwałość
income
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dochód
attitude
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postawa/podejście
values
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wartości
to determine
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w celu określenia, to define
breakdown analysis
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próg rentowności
to purchase
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nabywać

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