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unit 5
unit 5
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Question
Answer
pakiet
start learning
bundle
podejrzany
start learning
dodgy
sytuacja, ktora ma pozytywy i negatywy
start learning
double-edged sword
popierać, zachęcać
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endorse
narzekać
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gripe
skłonny uwierzyć
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inclined to believe
lobby
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lobby
na koszt firmy
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on the house
ułożyć się w stos
to appear good/bad when compared with someone
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stack up
ssać
very bad, annoying
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suck
prosperować
to become very succesful and happy
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thrive
rynek pionowy
business market focused on a particular industry sector
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vertical market
mieszanka
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blend
kupon
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coupon
dżem
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marmalade
brzytwa
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razor
zapasowy
start learning
spare
podstęp
start learning
stealth
podświadomy
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subliminal
użytkowanie nieruchomości w oznaczonym czasie
start learning
timeshare
zimne dzwonienie
start learning
cold calling
kupon obiadowy
start learning
luncheon voucher
na zegarze
na liczniku
start learning
on the clock
odpisać od podatku
start learning
tax-deductible
kompromis
start learning
compromise
odprawa
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briefing
kwalifikacje / referencje
start learning
credentials
zarządzanie stosunkami z klientem
start learning
customer relationship management
CRM
przyciągnąć czyjąś uwagę
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grab someone's attention
obsługa
handling of vehicle is how easy it is to control
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handling
PPS
start learning
PPS
abbrevation written before a note at the end of a letter
PS
start learning
PS
postscript
przeszukiwać / poszukiwać
start learning
trawl through
to look for something
USP (unikalny punkt sprzedaży/propozycja)
start learning
USP (unique selling point/proposition)
kurier
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courier
mieszkanie
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flat
flat battery
flota
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fleet
fleet of vehicles
globalny system pozycjonowania gps
start learning
gps global positon system
słuchawka
start learning
handset
dotrzymywać kroku
start learning
keep up with
naciągnięcie
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trickery
oszustwo
start learning
deception
stawic czoło, mierzyć sie z czymś, zmagac sie
start learning
tackle
deska rozdzielcza
start learning
dashboard
coraz częściej
start learning
increasingly
odpowiednio
start learning
appropiately
przywódcy strat-produkt sprzedawany ze strata w celach promocyjnych
start learning
loss leaders
zwrot gotówki
start learning
cashback
wiązać produkty
start learning
tying
reklama
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advertising
tajny marketing
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undercover marketing
e-marketnig
start learning
e-marketnig
Marketing bezpośredni
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direct marketing
lokowanie produktu
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product placement
reklama wirusowa
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viral marketing
poza kontaktem z rzeczywistością
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out of touch with reality
oburzony
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indignant
wykorzystywać media społecznościowe
start learning
exploit social media
wręcz nielegalne
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downtight illegal
oszustwo
start learning
deception
perspektywa konsumenta
start learning
consumer perspective
mieszać spójność
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mix coherency
how well the components of the mix are blended together
dynamika miksu
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mix dynamics
how the mix is adapted to a changing business environment
segmentacja
start learning
segmentation
powódź
start learning
flood
nisza
start learning
niche
spadkowy
start learning
declining
SMM
start learning
SMM social media marketing
rozwijanie lojalności
start learning
developing loyality
monitorowanie wizerunku marki
start learning
monitoring brand image
odznaka
start learning
badge
Marketing szeptany
start learning
stealth marketing
przedstawiciel handlowy
start learning
sales representative
reklama przez znaną osobę
start learning
product endorsement
rozszerzenie linii produktu
start learning
line extention
poparcie
start learning
endorsement
punkt sprzedaży detalicznej
start learning
retail outlet
konkurencyjne ceny
start learning
competetive pricing
zniżka ilościowa
start learning
quantity discount
cennik
start learning
price list
darmowe próbki
start learning
free samples
opakowanie
start learning
packaging
nazwa marki
start learning
brand name
kampania reklamowa
start learning
publicity campaign
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