Question  |
Answer |
to attract or interest sb przemawiać do kogoś / podobać się komuś start learning
|
|
The design has to appeal to people of all ages.
|
|
|
wanting very much to achieve success in your career or to improve your social status and standard of living aspiracyjny start learning
|
|
The advertising was clearly aimed at aspirational consumers.
|
|
|
speaking in a direct and clear way about sth unpleasant 1. brutalnie 2. nie owijając w bawełnę start learning
|
|
I have to be brutally honest with you: I don’t think it works.
|
|
|
to accept and believe that an idea or plan is good dać się przekonać do czegoś start learning
|
|
The whole team had completely bought into the changes.
|
|
|
products or parts of a business that always make a profit and that provide money for the rest of the business start learning
|
|
Licensing software has always been a cash cow for us.
|
|
|
attracting attention; being noticed zwracający na siebie uwagę, rzucający się w oczy start learning
|
|
I’m definitely not a conspicuous consumer – I always buy the cheapest brands.
|
|
|
a description of the type of person who buys or is likely to buy a product or service profil konsumenta start learning
|
|
We have done some research in order to build up a consumer profile.
|
|
|
to be a characteristic that makes two things different wyróżniać start learning
|
|
What distinguishes this brand from other similar brands?
|
|
|
treating sb unfairly in order to gain an advantage or to make money eksploatacyjny, wyzyskujący, wykorzystujący start learning
|
|
Expecting staff to work weekends for no extra pay is just exploitative.
|
|
|
using words with a meaning that is not the literal (usual, basic) meaning, in order to create a particular mental picture w przenośni start learning
|
|
She was, figuratively speaking, holding a gun to his head.
|
|
|
to create or produce a desire or need for sth start learning
|
|
The ad campaign has generated a lot of demand for our new product.
|
|
|
a person who is an expert on a particular subject and advises others start learning
|
|
He’s a well-known management guru.
|
|
|
to hope or try to get sth domagać się, żądać czegoś start learning
|
|
She hasn’t agreed to the deal yet because she is holding out for a pay rise.
|
|
|
being discussed, planned, or prepared 1. szykować się (np. zmiany) 2. być w przygotowaniu (np. produkt) start learning
|
|
Plans are in the pipeline for a move to new offices.
|
|
|
using words with their most usual, basic meaning so that you mean exactly what you say dosłownie start learning
|
|
Sales have literally doubled.
|
|
|
to do as well as or be as good as sth żyć zgodnie z czymś, spełniać oczekiwania start learning
|
|
He has lived up to his image as one of the world’s most successful men.
|
|
|
the policy of trying to gain a larger share of a market, for example by changing the price of a product or advertising more, rather than changing the product itself start learning
|
|
We are pricing the product for market penetration.
|
|
|
caring more about money and possessions than anything else materialistyczny start learning
|
|
Young people today are so materialistic.
|
|
|
making people feel that they want to do sth, especially sth that involves hard work and effort motywacyjny start learning
|
|
Ana is a fantastic motivational speaker.
|
|
|
feel confused, upset, or worried, so that you do not know what to do zmieszany, zbity z tropu, speszony start learning
|
|
She didn’t seem to be at all phased by his criticisms.
|
|
|
to notice sth so you can react to it zauważyć coś, zwrócić na coś uwagę start learning
|
|
Didn’t you pick up on the angry tone of his email?
|
|
|
to take advantage of sb’s feelings wykorzystywać coś, grać na czymś (np. na uczuciach) start learning
|
|
Advertising often plays on people’s fears.
|
|
|
to help to develop and encourage the buying and use of something start learning
|
|
promote the consumption of Advertisers will not be allowed to promote the consumption of unhealthy foods to children.
|
|
|
to communicate a message or idea successfully start learning
|
|
We need to put our views across to the public.
|
|
|
something useful or valuable that is hard to get start learning
|
|
I’ve discovered that honesty can be a rare commodity in business.
|
|
|
|
poprawić przystosować start learning
|
|
You may have to readjust your goals according to changed circumstances.
|
|
|
to make a relationship between two things stronger start learning
|
|
reinforce an association between These images reinforce the association between wealth and happiness.
|
|
|
to make people start to feel worried or suspicious start learning
|
|
The drop in house prices will ring alarm bells in some quarters.
|
|
|
people or companies that are involved in a particular organization, project, system, etc., especially because they have invested money in it start learning
|
|
All our employees are stakeholders in the company.
|
|
|
a feeling of being worried or not confident about your social or professional position in relation to others start learning
|
|
He clearly suffered from status-anxiety.
|
|
|
to make or adapt sth specially for a particular purpose or person start learning
|
|
Training programmes are tailored towards the needs of specific groups.
|
|
|
to be made to believe sth that is not true dać się zwieść, dać się nabrać start learning
|
|
Don’t be taken in by exaggerated claims about a product’s effectiveness.
|
|
|
to use or take advantage of something such as a feeling that already exists start learning
|
|
The movie tapped into powerful fears about climate change.
|
|
|
to be likely to do sth or to happen in a particular way because this is what often or usually happens start learning
|
|
You will find that younger people tend to buy brighter colours.
|
|
|
something that is completely different from something else because it is at the opposite end of a range of possibilities, qualities, etc. start learning
|
|
the other end of the spectrum Our company is at the other end of the spectrum to Microsoft in terms of size.
|
|
|
a strong desire to do sth start learning
|
|
We all have an urge to be accepted by others.
|
|
|
unique selling point: a feature of a product or service that makes it different from other similar products or services start learning
|
|
The unit’s USP is its small, portable size.
|
|
|
