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Unit 1
Unit 1
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38 flashcards
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Question
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value for money
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warte swojej ceny
upmarket
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ekskluzywny
timeless
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wieczny, nie mający końca
well-made
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solidnie wykonany
durable
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trwały, wytrzymały
inexpensive
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niedrogi
reliable
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niezawodny(rzecz), godny zaufania(osoba)
sophisticated
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wyszukany, wyrafinowany
Brand loyalty
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lojalność marki
Brand image
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wizerunek marki
Brand stretching
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rozciągłość marki
Brand awareness
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świadomość marki
Brand name
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nazwa marki
Product launch
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wprowadzenie produktu na rynek
Product lifecycle
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cykl życia produktu
Product range
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asortyment
Product placement
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lokowanie produktu
Product endorsement
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poparcie produktu (przez sławną osobę)
Market leader
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lider na rynku
Market research
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badania rynku
Market share
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udział w rynku
Market challenger
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pretendent rynkowy
Market segment
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część rynku
Values of a historic
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wartość historyczna
Demands of shareholders
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wymagania akcjonariuszy
Look for newness
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szukanie nowości
Growth double In
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dwukrotny wzrost
need to perfect market
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potrzeba idealnego rynku
need to supply chain
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potrzeba łańcucha dostaw
next wave to luxury buyers
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następna fala kupujących luksus(produkty)
need for exclusivity - potrzeba wyłączności
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need for exclusivity - the need for exclusivity
need forexpansion
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potrzeba rozbudowy
the focus group interview
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zogniskowany wywiad grupowy
celebrity endorsement
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rekomendacja znanej osoby
key prospect
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potencjalni klienci
primetime
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czas największej oglądalności
trendsetter
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prekursor, twórca trendu
customisation
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dostosowanie do preferencji użytkownika
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