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Unit 1: Brands
Unit 1: Brands
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Question
Answer
wart swojej ceny
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value for money
trwały
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durable
nowoczesny
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fashionable
luksusowy
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upmarket
niedrogi
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inexpensive
ponadczasowy
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timeless
wyrafinowany, zaawansowany
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sophisticated
dobrze wykonany
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well-made
niezawodny
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reliable
klasyczny
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classic
stylowy
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stylish
lojalność wobec marki
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brand loyalty
wizerunek marki
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brand image
rozciąganie marki
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brand stretching
nazwa marki
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brand name
konkretna marka
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particular brand
istniejący
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existing
zaznajomiony z, obeznany
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familiar with
porównywać produkty
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comparison on products
reklama
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advert
reklama w TV
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a commercial
markowy produkt
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a branded product
gwarancja
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a guarantee
produkt wystraczający
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a fairly good product
szum reklamowy
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advertising hype
produkt oryginalny
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a genuing product
produkt nielegalny
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an illegal product
nielegalna kopia
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an illegal copy
płacić „sztucznie zawyżone” ceny
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to pay inflated prices
wprowadzenie produktu na rynek
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product lunch
cykl życia produktu
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product lifecycle
zakres oferowanych produktów
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product range
lokowanie produktu
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product placement
reklamowanie produktu przez znaną osobe
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product endorsement
zestaw produktów
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set of products
wprowadzenie
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introduction
lider rynku
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market leader
badania rynku
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market research
udział w rynku
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market share
druga firma na rynku
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market challenger
segment rynkowy
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market segment
procent, odsetek
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percentage
podobne
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similar
rozpoznawać
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recognise
składać się z
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consist of
wzrost
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growth
dojrzałość
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maturity
spadek
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decline
odwołać się
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to appeal
oprogramowanie
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software
starzenie się społeczeństwa
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ageing populations
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