The way the brain buys 1

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Question English Answer English
if a situation or a place is ... l, it is so bad that it makes you feel very unhappy and hopeless; bad and unsuccessful
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dismal
a dismal trawl round a supermarket
an act of searching through a lot of documents, lists etc in order to find something
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trawl
a dismal trawl round a supermarket
making you feel that something evil, dangerous, or illegal is happening or will happen;
Pol. złowieszczy, złowrogi
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sinister
The answer is more sinister than depressing
to know a lot about a subject, method etc. is to be (well) _____.
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versed in it
It is because they are all versed in the science of persuading people to buy things
your _____ feelings, desires etc are your most personal and secret ones
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innermost
it is beginning to unlock the innermost secrets of the consumer’s mind
to reduce the pressure of air on sth
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decompress
the area immediately inside the entrance of a supermarket is known as the “decompression zone
to think carefully about the things that have happened in a situation in order to decide what to do next
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take stock of sth
People need to slow down and take stock of the surroundings,
to pull or carry something heavy with difficulty
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lug
the multipacks of beer are not supposed to be lugged round the aisles.
a feeling of coldness
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chill
a “chill zone” for browsing magazines
to look through the pages of a book, magazine etc without a particular purpose, just looking at the most interesting parts
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browse
browse magazines
done or said without any preparation or planning
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impromptu
a “chill zone” is tempting impromptu purchases
making you feel happier and more hopeful
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uplifting
selecting good wholesome fresh food is an uplifting way to start shopping
. ____food is heavy and makes you feel full very quickly, used to show disapproval
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stodgy
it makes people feel less guilty about reaching for the stodgy stuff later on.
to live in a particular place;
Pol. przebywać
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dwell
The idea is to boost “dwell time
the sound of each step when someone is walking
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footfall
Traditionally retailers measure “footfall”
seeming to be everywhere, sometimes used humorously;
Pol. wszędobylski
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ubiquitous
a ubiquitous piece of technology can fill the gap: the mobile phone.
to mark, calculate, or follow the path of an aircraft or ship, for example on a map
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plot
they plot the positions of handsets
a group of people who cannot be persuaded to change their behaviour or beliefs
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hardcore
hard-core shoppers arrive at counters of prepared food,
someone who sells fish;
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fishmonger
hard-core shoppers arrive at counters of prepared food, the fishmonger, the butcher and the deli.
short for a delicatessen
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deli
hard-core shoppers arrive at counters of prepared food, the fishmonger, the butcher and the deli.

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