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strategia marek mieszanych (kombinowanych)
strategia marek mieszanych (kombinowanych)
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zaleta1
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połączenie siły marki głównej i indywidualnej tożsamości produktu
zaleta2
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umożliwia niezależność przy zachowaniu rozpoznawalność
wada1
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wysokie koszty zarządzania
wada2
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możliwość rozmycia tożsamości marki głównej
wada3
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potrzeba dwóch strategi równocześnie dla marki głównej i produktu
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