rgzamin

 0    30 flashcards    martynaslowikowska1
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Question English Answer English
relaunch a product
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a new attempt to sell a product, especially in slightly diffrent way
relocating their operations
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to move activity to a diffrent place or to make someone or something do this
restructure their operations
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to orginaze something such as a company in a diffrent way so that it will operate better
delay
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situation in which something does not happen or start when it should
aquisition
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he process of buying something or obtaining it in some other way
takeover
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a situation in which one company takes contrin of another comapny bybuying a majority of its shares
advertising campaign
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an organisation programme of advertising activities over a particular period of time with specyfic aims
awarness
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knowledge or understanding of a particular situation or subject
boost
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to increase something such as production, sales or prices
brand
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a name given to a product by a company so that the product can easily be recognized by its name or its design
brand image
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the collection of ideas and beliefs that people have about the brand
buzzword
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word or phrase from one special area of knowledge that people suddenly think is important and use a lot
durable
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if something is durable, it lasts a long time, even if it is used a lot.
endorse
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a well known person endorses a product, they say in an advertisement how good they think it is. People will buy the product because they like or trust the person.
fake
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– a copy of an original product that is intended to deceive people into believing it is the real one.
incentive
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something which is used to encourage people to do something, especially to make them work harder, produce more or spend more money
launch
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to show or make a new product available for sale for the first time/ to start a
logo
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a design or way of writing its name that a company or organization uses as its official sign on its products, advertising
profit margin
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the difference between the price that something is sold for and the cost of producing or buying it.
packaging
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material, boxes used for wrapping goods to protect them, for example because they are being taken somewhere
purchase
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to act of buying something
reliable
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someone or something thet is reliable can be trused or delended on
retail
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the sale of goods to customers for their own use, rather than to shops
market segment
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a group of customers that share similar characteristics, such as age, income, interests
stock
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a supply of goods, kept for sale by a shop or the retailer
trend
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the general way in which a particular situation is changing and developing
upmarket
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involving goods and services that are expensive and perhaps of good quality
value
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the amout of money something is worth
market challenger
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the second best selling product on the market
product range
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the set of products made by a company

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