Planning

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Question Answer
ser sensible a los clientes
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to be sensitive to customers
objetivos de ingresos
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revenue objectives
factores económicos
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economic factors
factores políticos
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political factors
factores sociológicos
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sociological factors
factores tecnológicos
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technological factors
ajustar el plan de marketing
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to adjust the marketing plan
costes y riesgos de introducir un producto
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costs and risks of introducing a product
herramienta de planificación
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planning tool
acarrear alto riesgo de fracaso
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to entail high risk of failure
nuevas tendencias
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new trends
definir el grupo objetivo
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to define target group
vencer a los competidores del mercado
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to beat the competitors to market
probabilidad de éxito
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likelihood of success
hacer una búsqueda de mercado
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to do market research
segmentación de mercado
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market segmentation
buen plan de marketing
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sound marketing plan
elaborar un plan de marketing
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to draw up a marketing plan
mantener la orientación hacia el cliente
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to maintain customer focus
escribir el plan
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to write down the plan
generar expectación
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to generate a buzz
gestionar los riesgos
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to manage risk
consultar con la asociación industrial
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to consult industry association
recoger información a través de cuestionarios
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to collect data by means of questionnaires
definir un plan de acciones
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to define an action plan
definir el negocio
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to define the business
buscar ofertas
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to find offerings

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