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start learning

Question		Answer
benchmarking start learning		looking for possibilities for improvement by comparing one's products to those of competitors
direct investment start learning		entering a foreign market by setting up one's own facilities in that country
discount start learning		a reduction in price
e-marketing start learning		promotion of products and services over the internet
extranet start learning		a network connecting a company with its suppliers and distributors
follow-up start learning		to ensure customer satisfaction by maintaining contact after the sale
intranet start learning		a network connecting people working in the same company with one another
mark up start learning		the percentage of the price of a product that is added to get the selling price
market leader start learning		the company that has the largest market share in a given branch
opinion leader start learning		a person who exerts influence on others thanks to for example competence or knowledge
packaging start learning		designing and manufacturing of containers or wrappers for products
product line start learning		a group of closely related products
telephone marketing start learning		selling directly to customers with the use of the telephone
trade fair start learning		an exhibition at which companies of a certain branch demonstrate their products
viral marketing start learning		e-mail messages passed around among friends, an internet version of word-of-mouth marketing

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