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Question		Answer
the ability to get something easily start learning		Accessibility
the state of being cheap enough for People to be able to buy start learning		affordability
involving business arrangements or trade between two businesses start learning		b2b
involving the sale of goods or serivices directly to customer start learning		b2c
relating to trade in products and services between businesses and goverment start learning		b2g
the act of measuring the quality of something by comparing it with something else start learning		benchmarking
a product that is made by particular company start learning		brand
knowledge of the name of a company and the products it sells start learning		brand awarness
the stage of brand loyalty where the buyer will akceptacji no alternative start learning		brand insistence
the habit of always buying a product with the same name start learning		brand loyalty
nazwą marki start learning		brand name
a situation when a customer chooses one brand over another consistently start learning		brand preference
the ability to recognize the brand start learning		brand recognition
a study to find out when a business will start to make as much money as it has spent on products start learning		breakeven analysis
to use a situation to your own advantage start learning		capitalize on
kanal dystrybucji start learning		distribution channel
końcowy odbiorca start learning		end user
a price that is higher than it should be start learning		exorbitant/inflated price
luki na rynku start learning		gaps in the market
situation in whcich something is advertised and discussed in social media start learning		hype
the pratcice of adding new products to a product range to make it more complete start learning		line filling
the addition of a product or service with different features, sizes, pprices start learning		line stretching (poszerzanie Lini asortymentu)
penetracja rynku start learning		market penetrarion
badanie rynku start learning		market research
a situation in which no more of product csn be sold because there are no place for it start learning		market saturation
segmentacja rynku start learning		market segmentation
udział w rynku start learning		market share
the pratcice of charging a high price for a new product start learning		market skimming
the combination of action a company uses when selling a product or a service start learning		marketing mix
to increase the price of something start learning		mark-up
product that is intended to be bought by as many People as possible start learning		mass market
an opportunity for a company to offer a product that is not offered by other companies start learning		niche
a measure of the number of chances that a customer who May be interested in a particular product will have to see an advertisement for it start learning		OTS opportunity to see
to do something TK get an advantage start learning		ploy (trick marketingowy)
a strategy in which companies charge a higher price for a product to convience customer the product s better quality start learning		prestige pricing
price is equal to the sold products start learning		price elasticity
a product pricing strategy by which a company charges the highest initial price start learning		price skimming
information that you collect yourself start learning		primary data
ability to distinguish a product from other similar one start learning		product differentiation
cykl życia produktu start learning		product life cycle
linia produktow start learning		product line
the combination of products and services that company sell start learning		product mix
rentownosc start learning		profitability
methods or resources that conpel consumer to by a product or service start learning		promotional tool
basen on information that Cannon be easily measured start learning		qualitative (jakościowe)
related to information that can be shown in number and amounts start learning		quantitative
the price of company shares on a stock market start learning		quotation
the quantity or number of products sold start learning		sales volume
a small number of People from a larger group that is boeing tested start learning		sample of people
make sure that company products and customer experience meet customer expectations start learning		satisfy customer needs
markwt in which, more product avaiable than the People that want to buy it start learning		Saturated
data that is publicly avaiable start learning		secondary data
working with less than usual speed or energy start learning		sluggish
the fact of something reaching a level or point at which something starts to happen or change start learning		threshold effect (efekt wartości granicznej)
to producent something for a particulqr purpose or a particular group of people start learning		to aim at
to try to find out detailed information about a lot of different People or things start learning		to carry out the research
to be more successful than competition at selling the product start learning		to corner the market
różnicować start learning		differentiate
to stop producing or offering a product start learning		to discontinue a product
to engage in the process o gathering and analyzing information about a market start learning		to do/carry out/conduct market research
to debut a new product to the market start learning		to launch/introduce/bring out a product
to earn less money than the ammount that is spent start learning		to make a loss
to esrn more money than the amount that is spent start learning		to make a profit
to reach a stare where no more can be added start learning		to reach a saturation
to divide the target market into approchable groups start learning		to segment a market
to establish or come up with the price start learning		to set a price
to Pay part of the cost of producing a good in order to reduce its price start learning		to subsidize prices
to direct an action at a psrticular person or group start learning		to target at
to make change to existing product which improve the functionality start learning		to upgrade a product
to take money out of an account start learning		to withdraw
to stop selling a product start learning		to withdraw a product
an offer that consists of everyrhing consumers evaluate start learning		total product offer
a name or symbol on a product that shows it was made by a particular company start learning		trademark
unikatowa cecha produktu start learning		USP unique selling point
a service that is ussed by the public start learning		utillities
stosunek ceny do jakości start learning		value-for-money
hurtownik start learning		wholesaler

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