marketing

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the fact of being able to be reached or obtained easily
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Accessibility
the ability to get something easily
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Accessibility
the state of being cheap enough for people to be able to buy
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Affordability
describing or involving business arrangements or trade between different businesses, rather than between businesses and the general public
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B2B, business-to-business
describing or involving the sale of goods or services directly to customers for their own use, rather than to businesses
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B2C, business-to-consumer
relating to trade in products and services between businesses and government, especially trade over the internet
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B2G, business-to-government
the act of measuring the quality of something by comparing it with something else of an accepted standard
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Benchmarking
a product that is made by a particular company
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Brand
a particular type of something
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Brand
knowledge of the name of a company and the products it sells
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Brand awareness
2 the degree to which people are familiar with or prefer a particular brand
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Brand awareness
the stage of brand loyalty where the buyer will accept no alternative and will search extensively for the required brand
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Brand insistence
the habit of always buying a product with the same name, made by the same company
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Brand loyalty
the name given to a particular product by the company that makes it
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Brand name
a situation when a customer chooses one brand over another consistently
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Brand preference
the ability of consumers to recognize a brand and compare it to other brands
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Brand recognition
a study to find out when a business will start to make as much money as it has spent on a particular product, activity, etc.
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Breakeven analysis
to use a situation to your own advantage
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Capitalize on
one of the methods that are used for selling a company's products or services, for example, selling them through a distributor or a retailer (= store)
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Distribution channel
the person or organization that uses something rather than an organization that trades in it
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End-user
a price that is higher than it should be, or higher than people think
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Exorbitant/inflated price
an opportunity for a product or service that does not already exist
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Gaps in the market
a situation in which something is advertised and discussed in newspapers, on television, etc. a lot in order to attract everyone's interest
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Hype
the practice of adding new products to a product range to make it more complete
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Line filling
the addition of a product or service with different features, sizes, prices, etc., to an existing range of products
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Line stretching
a process in which a product or brand becomes bought, used, or known by more and more people
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Market penetration
the collection and examination of information about things that people buy or might buy and their feelings about things that they have bought
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Market research
a situation in which no more of a product or service can be sold because there are no more possible customers
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Market saturation
the dividing of all possible customers into groups based on their needs, age, education, income, etc.
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Market segmentation
the number of things that a company sells compared with the number of things of the same type that other companies sell
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Market share
the practice of charging a high price for a new product in order to make as much profit as possible before other similar products become available and prices fall
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Market skimming
the combination of actions a company uses when selling a product or service. These are often described as the four Ps (= product, price, place, and promotion)
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Marketing mix
to increase the price of something
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Mark-up
a product that is designed for the mass market is intended to be bought by as many people as possible, not just by people with a lot of money or a special interest
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Mass market
an opportunity for a business to offer a product or service that is not offered by other businesses
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Niche
a measure of the number of chances that a customer who may be interested in a particular product will have to see an advertisement for it during a particular period
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OTS, opportunity to see
something that is done or said in order to get an advantage, often dishonestly
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Ploy
a strategy in which companies charge a higher price for a product to convince consumers the product is of better quality
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Prestige pricing
the degree to which the number of products sold changes when the product's price changes
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Price elasticity
a product pricing strategy by which a firm charges the highest initial price that customers will pay and then lowers it over time
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Price skimming
information that you collect yourself, rather than get from somewhere else
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Primary data
emphasis on the difference between a particular product and those that are similar
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Product differentiation
a process used by businesses to distinguish a product or service from other similar ones available in the market
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Product differentiation
the stages in a particular product's existence: introduction, growth or increasing sales, maturity (= slow or no increase in sales), and decline or reduction in sales
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Product life cycle
a range of similar products or services that are sold by the same company, with different features and different prices
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Product line
the combination of products and services that a company sells
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Product mix
the fact that something produces or is likely to produce a profit
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Profitability
strategies, methods or resources that compel consumers to buy a product or service
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Promotional tools
based on information that cannot be easily measured, such as people's opinions and feelings, rather than on information that can be shown in numbers
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Qualitative
related to information that can be shown in numbers and amounts
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Quantitative
the fact that a company's shares are being traded on a particular stock market
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Quotation
the price of a company's shares on a stock market at a particular time
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Quotation
the price that a person or company says they will charge to do a piece of work
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Quotation
a phrase or short piece of writing taken from a longer work of literature, poetry, etc. or what someone else has said
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Quotation
the quantity or number of products sold or services provided by a company in a particular period of time
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Sales volume
a small number of people from a larger group that is being tested
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Sample of people
making sure that company's products, services, and overall customer experience meet customer expectations
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Satisfy customer needs
if the market for a product is saturated, there is more of the product available than there are people who want to buy it
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Saturated
completely filled with something so that no more can be added
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Saturated
completely wet
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Saturated
data that is publicly available, rather than data that an organization collects for itself
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Secondary data
moving, acting, or working with less than usual speed or energy
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Sluggish
moving or operating more slowly than usual
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Sluggish
the fact of something reaching a level or point at which something starts to happen or change
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Threshold effect
the fact that advertising for a product or service has to reach a certain level before sales increase
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Threshold effect
to plan, hope, or intend to achieve something
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To aim at
to produce something for a particular purpose or a particular group of people
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To aim at
to try to find out detailed information about a lot of different people or things, usually by asking people a series of questions
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To carry out a survey
if a company corners the market in a particular type of product, it is more successful than any other company at selling the product
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To corner the market
to show how a product or company is different from other similar ones and what its advantages are, especially in order to attract a particular group of consumers
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To differentiate
to show or find the difference between one thing and another, or between things that are compared
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To differentiate
to calculate the derivative of a function
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To differentiate
to stop producing or offering a product
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To discontinue a product
to engage in the process of gathering and analyzing information about a market, product, or service in order to gain insight into customers, competitors, and the market itself
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To do/carry out/conduct market research
to debut a new product to the market and make that product generally available for purchase
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To launch/introduce/bring out a product
to earn less money than the amount that is spent
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To make a loss
to earn more money than the amount that is spent
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To make a profit
to reach a stage where no more can be added, contained, or accepted
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To reach saturation
to divide the target market into approachable groups creating subsets of the market based on demographics, needs, priorities, common interests, and other psychographic or behavioral criteria used to better understand the target audience
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To segment a market
to establish or come up with a price for which one is willing to buy or sell something
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To set a price
to pay part of the cost of producing a good in order to reduce its price (action taken mostly by the government)
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To subsidize prices
to direct an action, advertising, or a product at a particular person or group
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To target at
to make changes to the existing product or to release a new product with enhanced features and/or improved functionality
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To upgrade a product
1 to take money out of an account 2 to take something back, or to remove something 3 to stop being involved in a situation, having a particular responsibility, or belonging to an organization
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To withdraw
to stop selling a product or offering a service, usually because of a problem or fault
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To withdraw a product
an offer that consists of everything consumers evaluate when deciding whether to buy something
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Total product offer
a name or symbol on a product that shows it was made by a particular company, and that it cannot be used by other companies without permission
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Trademark
something very noticeable that a person typically has or does
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Trademark
a feature of a product that makes it different from and better than other similar products and that can be emphasized in advertisements for the product
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USP, unique selling point/proposition
1 a service that is used by the public, such as an electricity or gas supply 2 a company that provides a service such as an electricity or gas supply
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Utilities
the relation of cost, quality and sustainability. An adjective before the phrase evaluates how much that relation meets customer requirements
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Value-for-money
a person or company that sells goods to stores or other businesses, etc. rather than to the public
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Wholesaler

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