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Question		Answer
the fact of being able to be reached or obtained easily start learning		Accessibility
the ability to get something easily start learning		Accessibility
the state of being cheap enough for people to be able to buy start learning		Affordability
describing or involving business arrangements or trade between different businesses, rather than between businesses and the general public start learning		B2B, business-to-business
describing or involving the sale of goods or services directly to customers for their own use, rather than to businesses start learning		B2C, business-to-consumer
relating to trade in products and services between businesses and government, especially trade over the internet start learning		B2G, business-to-government
the act of measuring the quality of something by comparing it with something else of an accepted standard start learning		Benchmarking
a product that is made by a particular company start learning		Brand
a particular type of something start learning		Brand
knowledge of the name of a company and the products it sells start learning		Brand awareness
2 the degree to which people are familiar with or prefer a particular brand start learning		Brand awareness
the stage of brand loyalty where the buyer will accept no alternative and will search extensively for the required brand start learning		Brand insistence
the habit of always buying a product with the same name, made by the same company start learning		Brand loyalty
the name given to a particular product by the company that makes it start learning		Brand name
a situation when a customer chooses one brand over another consistently start learning		Brand preference
the ability of consumers to recognize a brand and compare it to other brands start learning		Brand recognition
a study to find out when a business will start to make as much money as it has spent on a particular product, activity, etc. start learning		Breakeven analysis
to use a situation to your own advantage start learning		Capitalize on
one of the methods that are used for selling a company's products or services, for example, selling them through a distributor or a retailer (= store) start learning		Distribution channel
the person or organization that uses something rather than an organization that trades in it start learning		End-user
a price that is higher than it should be, or higher than people think start learning		Exorbitant/inflated price
an opportunity for a product or service that does not already exist start learning		Gaps in the market
a situation in which something is advertised and discussed in newspapers, on television, etc. a lot in order to attract everyone's interest start learning		Hype
the practice of adding new products to a product range to make it more complete start learning		Line filling
the addition of a product or service with different features, sizes, prices, etc., to an existing range of products start learning		Line stretching
a process in which a product or brand becomes bought, used, or known by more and more people start learning		Market penetration
the collection and examination of information about things that people buy or might buy and their feelings about things that they have bought start learning		Market research
a situation in which no more of a product or service can be sold because there are no more possible customers start learning		Market saturation
the dividing of all possible customers into groups based on their needs, age, education, income, etc. start learning		Market segmentation
the number of things that a company sells compared with the number of things of the same type that other companies sell start learning		Market share
the practice of charging a high price for a new product in order to make as much profit as possible before other similar products become available and prices fall start learning		Market skimming
the combination of actions a company uses when selling a product or service. These are often described as the four Ps (= product, price, place, and promotion) start learning		Marketing mix
to increase the price of something start learning		Mark-up
a product that is designed for the mass market is intended to be bought by as many people as possible, not just by people with a lot of money or a special interest start learning		Mass market
an opportunity for a business to offer a product or service that is not offered by other businesses start learning		Niche
a measure of the number of chances that a customer who may be interested in a particular product will have to see an advertisement for it during a particular period start learning		OTS, opportunity to see
something that is done or said in order to get an advantage, often dishonestly start learning		Ploy
a strategy in which companies charge a higher price for a product to convince consumers the product is of better quality start learning		Prestige pricing
the degree to which the number of products sold changes when the product's price changes start learning		Price elasticity
a product pricing strategy by which a firm charges the highest initial price that customers will pay and then lowers it over time start learning		Price skimming
information that you collect yourself, rather than get from somewhere else start learning		Primary data
emphasis on the difference between a particular product and those that are similar start learning		Product differentiation
a process used by businesses to distinguish a product or service from other similar ones available in the market start learning		Product differentiation
the stages in a particular product's existence: introduction, growth or increasing sales, maturity (= slow or no increase in sales), and decline or reduction in sales start learning		Product life cycle
a range of similar products or services that are sold by the same company, with different features and different prices start learning		Product line
the combination of products and services that a company sells start learning		Product mix
the fact that something produces or is likely to produce a profit start learning		Profitability
strategies, methods or resources that compel consumers to buy a product or service start learning		Promotional tools
based on information that cannot be easily measured, such as people's opinions and feelings, rather than on information that can be shown in numbers start learning		Qualitative
related to information that can be shown in numbers and amounts start learning		Quantitative
the fact that a company's shares are being traded on a particular stock market start learning		Quotation
the price of a company's shares on a stock market at a particular time start learning		Quotation
the price that a person or company says they will charge to do a piece of work start learning		Quotation
a phrase or short piece of writing taken from a longer work of literature, poetry, etc. or what someone else has said start learning		Quotation
the quantity or number of products sold or services provided by a company in a particular period of time start learning		Sales volume
a small number of people from a larger group that is being tested start learning		Sample of people
making sure that company's products, services, and overall customer experience meet customer expectations start learning		Satisfy customer needs
if the market for a product is saturated, there is more of the product available than there are people who want to buy it start learning		Saturated
completely filled with something so that no more can be added start learning		Saturated
completely wet start learning		Saturated
data that is publicly available, rather than data that an organization collects for itself start learning		Secondary data
moving, acting, or working with less than usual speed or energy start learning		Sluggish
moving or operating more slowly than usual start learning		Sluggish
the fact of something reaching a level or point at which something starts to happen or change start learning		Threshold effect
the fact that advertising for a product or service has to reach a certain level before sales increase start learning		Threshold effect
to plan, hope, or intend to achieve something start learning		To aim at
to produce something for a particular purpose or a particular group of people start learning		To aim at
to try to find out detailed information about a lot of different people or things, usually by asking people a series of questions start learning		To carry out a survey
if a company corners the market in a particular type of product, it is more successful than any other company at selling the product start learning		To corner the market
to show how a product or company is different from other similar ones and what its advantages are, especially in order to attract a particular group of consumers start learning		To differentiate
to show or find the difference between one thing and another, or between things that are compared start learning		To differentiate
to calculate the derivative of a function start learning		To differentiate
to stop producing or offering a product start learning		To discontinue a product
to engage in the process of gathering and analyzing information about a market, product, or service in order to gain insight into customers, competitors, and the market itself start learning		To do/carry out/conduct market research
to debut a new product to the market and make that product generally available for purchase start learning		To launch/introduce/bring out a product
to earn less money than the amount that is spent start learning		To make a loss
to earn more money than the amount that is spent start learning		To make a profit
to reach a stage where no more can be added, contained, or accepted start learning		To reach saturation
to divide the target market into approachable groups creating subsets of the market based on demographics, needs, priorities, common interests, and other psychographic or behavioral criteria used to better understand the target audience start learning		To segment a market
to establish or come up with a price for which one is willing to buy or sell something start learning		To set a price
to pay part of the cost of producing a good in order to reduce its price (action taken mostly by the government) start learning		To subsidize prices
to direct an action, advertising, or a product at a particular person or group start learning		To target at
to make changes to the existing product or to release a new product with enhanced features and/or improved functionality start learning		To upgrade a product
1 to take money out of an account 2 to take something back, or to remove something 3 to stop being involved in a situation, having a particular responsibility, or belonging to an organization start learning		To withdraw
to stop selling a product or offering a service, usually because of a problem or fault start learning		To withdraw a product
an offer that consists of everything consumers evaluate when deciding whether to buy something start learning		Total product offer
a name or symbol on a product that shows it was made by a particular company, and that it cannot be used by other companies without permission start learning		Trademark
something very noticeable that a person typically has or does start learning		Trademark
a feature of a product that makes it different from and better than other similar products and that can be emphasized in advertisements for the product start learning		USP, unique selling point/proposition
1 a service that is used by the public, such as an electricity or gas supply 2 a company that provides a service such as an electricity or gas supply start learning		Utilities
the relation of cost, quality and sustainability. An adjective before the phrase evaluates how much that relation meets customer requirements start learning		Value-for-money
a person or company that sells goods to stores or other businesses, etc. rather than to the public start learning		Wholesaler

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