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the fact of being able to be reached or obtained easily start learning
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the ability to get something easily start learning
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the state of being cheap enough for people to be able to buy start learning
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describing or involving business arrangements or trade between different businesses, rather than between businesses and the general public start learning
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B2B, business-to-business
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describing or involving the sale of goods or services directly to customers for their own use, rather than to businesses start learning
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B2C, business-to-consumer
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relating to trade in products and services between businesses and government, especially trade over the internet start learning
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B2G, business-to-government
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the act of measuring the quality of something by comparing it with something else of an accepted standard start learning
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a product that is made by a particular company start learning
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a particular type of something start learning
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knowledge of the name of a company and the products it sells start learning
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2 the degree to which people are familiar with or prefer a particular brand start learning
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the stage of brand loyalty where the buyer will accept no alternative and will search extensively for the required brand start learning
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the habit of always buying a product with the same name, made by the same company start learning
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the name given to a particular product by the company that makes it start learning
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a situation when a customer chooses one brand over another consistently start learning
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the ability of consumers to recognize a brand and compare it to other brands start learning
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a study to find out when a business will start to make as much money as it has spent on a particular product, activity, etc. start learning
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to use a situation to your own advantage start learning
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one of the methods that are used for selling a company's products or services, for example, selling them through a distributor or a retailer (= store) start learning
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the person or organization that uses something rather than an organization that trades in it start learning
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a price that is higher than it should be, or higher than people think start learning
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Exorbitant/inflated price
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an opportunity for a product or service that does not already exist start learning
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a situation in which something is advertised and discussed in newspapers, on television, etc. a lot in order to attract everyone's interest start learning
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the practice of adding new products to a product range to make it more complete start learning
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the addition of a product or service with different features, sizes, prices, etc., to an existing range of products start learning
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a process in which a product or brand becomes bought, used, or known by more and more people start learning
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the collection and examination of information about things that people buy or might buy and their feelings about things that they have bought start learning
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a situation in which no more of a product or service can be sold because there are no more possible customers start learning
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the dividing of all possible customers into groups based on their needs, age, education, income, etc. start learning
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the number of things that a company sells compared with the number of things of the same type that other companies sell start learning
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the practice of charging a high price for a new product in order to make as much profit as possible before other similar products become available and prices fall start learning
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the combination of actions a company uses when selling a product or service. These are often described as the four Ps (= product, price, place, and promotion) start learning
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to increase the price of something start learning
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a product that is designed for the mass market is intended to be bought by as many people as possible, not just by people with a lot of money or a special interest start learning
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an opportunity for a business to offer a product or service that is not offered by other businesses start learning
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a measure of the number of chances that a customer who may be interested in a particular product will have to see an advertisement for it during a particular period start learning
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something that is done or said in order to get an advantage, often dishonestly start learning
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a strategy in which companies charge a higher price for a product to convince consumers the product is of better quality start learning
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the degree to which the number of products sold changes when the product's price changes start learning
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a product pricing strategy by which a firm charges the highest initial price that customers will pay and then lowers it over time start learning
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information that you collect yourself, rather than get from somewhere else start learning
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emphasis on the difference between a particular product and those that are similar start learning
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a process used by businesses to distinguish a product or service from other similar ones available in the market start learning
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the stages in a particular product's existence: introduction, growth or increasing sales, maturity (= slow or no increase in sales), and decline or reduction in sales start learning
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a range of similar products or services that are sold by the same company, with different features and different prices start learning
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the combination of products and services that a company sells start learning
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the fact that something produces or is likely to produce a profit start learning
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strategies, methods or resources that compel consumers to buy a product or service start learning
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based on information that cannot be easily measured, such as people's opinions and feelings, rather than on information that can be shown in numbers start learning
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related to information that can be shown in numbers and amounts start learning
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the fact that a company's shares are being traded on a particular stock market start learning
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the price of a company's shares on a stock market at a particular time start learning
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the price that a person or company says they will charge to do a piece of work start learning
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a phrase or short piece of writing taken from a longer work of literature, poetry, etc. or what someone else has said start learning
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the quantity or number of products sold or services provided by a company in a particular period of time start learning
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a small number of people from a larger group that is being tested start learning
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making sure that company's products, services, and overall customer experience meet customer expectations start learning
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if the market for a product is saturated, there is more of the product available than there are people who want to buy it start learning
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completely filled with something so that no more can be added start learning
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start learning
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data that is publicly available, rather than data that an organization collects for itself start learning
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moving, acting, or working with less than usual speed or energy start learning
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moving or operating more slowly than usual start learning
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the fact of something reaching a level or point at which something starts to happen or change start learning
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the fact that advertising for a product or service has to reach a certain level before sales increase start learning
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to plan, hope, or intend to achieve something start learning
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to produce something for a particular purpose or a particular group of people start learning
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to try to find out detailed information about a lot of different people or things, usually by asking people a series of questions start learning
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if a company corners the market in a particular type of product, it is more successful than any other company at selling the product start learning
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to show how a product or company is different from other similar ones and what its advantages are, especially in order to attract a particular group of consumers start learning
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to show or find the difference between one thing and another, or between things that are compared start learning
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to calculate the derivative of a function start learning
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to stop producing or offering a product start learning
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to engage in the process of gathering and analyzing information about a market, product, or service in order to gain insight into customers, competitors, and the market itself start learning
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To do/carry out/conduct market research
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to debut a new product to the market and make that product generally available for purchase start learning
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To launch/introduce/bring out a product
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to earn less money than the amount that is spent start learning
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to earn more money than the amount that is spent start learning
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to reach a stage where no more can be added, contained, or accepted start learning
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to divide the target market into approachable groups creating subsets of the market based on demographics, needs, priorities, common interests, and other psychographic or behavioral criteria used to better understand the target audience start learning
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to establish or come up with a price for which one is willing to buy or sell something start learning
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to pay part of the cost of producing a good in order to reduce its price (action taken mostly by the government) start learning
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to direct an action, advertising, or a product at a particular person or group start learning
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to make changes to the existing product or to release a new product with enhanced features and/or improved functionality start learning
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1 to take money out of an account 2 to take something back, or to remove something 3 to stop being involved in a situation, having a particular responsibility, or belonging to an organization start learning
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to stop selling a product or offering a service, usually because of a problem or fault start learning
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an offer that consists of everything consumers evaluate when deciding whether to buy something start learning
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a name or symbol on a product that shows it was made by a particular company, and that it cannot be used by other companies without permission start learning
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something very noticeable that a person typically has or does start learning
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a feature of a product that makes it different from and better than other similar products and that can be emphasized in advertisements for the product start learning
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USP, unique selling point/proposition
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1 a service that is used by the public, such as an electricity or gas supply 2 a company that provides a service such as an electricity or gas supply start learning
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the relation of cost, quality and sustainability. An adjective before the phrase evaluates how much that relation meets customer requirements start learning
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a person or company that sells goods to stores or other businesses, etc. rather than to the public start learning
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