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Question		Answer
Marketing concept start learning		a philosophy in which achieving organisational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions better than competitors do.
Societal marketing concept start learning		holds the idea that a company's marketing decisions should consider consumers' wants, the company's requirements, consumers' long-run interests, and society's long-run interests.
Customer lifetime value start learning		is the value of the entire stream of purchases a customer makes over a lifetime of patronage.
Customer Equity start learning		is the total combined customer lifetime values of all of the company's customers
Marketing myopia start learning		paying more attention to the specific products than to the benefits and experiences produced
Customer-perceived value start learning		The customer's evaluation of the difference between all the benefits and all the costs a marketing offer relative to those of competing offers.
Marketing management start learning		Choosing target markets and building profitable relationships
Market segmentation start learning		refers to dividing the markets into segments of customers
Target marketing start learning		refers to which segment to go after
Choosing a value proposition start learning		the company must decide how it will differentiate and position itself in the marketplace

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