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Question		Answer
consumer durables start learning		Dobra konsumpcyjne trwałego użytku
fast moving consumer goods FMCG start learning		dobra szybkozbywalne np jedzenie
consumer solution start learning		Rozwiązanie konsumentów
convenience start learning		wygoda
to distinguish start learning		odróżnić
makes start learning		marki-same name as producer name
generic products start learning		produkty generyczne(aspisyna)
own-branded products start learning		własne produkty(np produkty tesco)
recognition start learning		uznanie
show off start learning		pokazać
brand awarness start learning		świadomością marki
brand recognition start learning		rozpoznawalność marki
brand image start learning		wizerunek marki
intangible asset start learning		Składnik wartości niematerialnych
brand loyalty start learning		lojalność wobec marki
brand switching start learning		someone who change brands
brand leader start learning		lider marki
brand streching start learning		streching marki
classic brand start learning		brand with long history
luxury brand start learning		luksusowej marki
price boom start learning		wzrost cen
price controls start learning		guverment reduce increses prices
price cut start learning		obniżka cen po sezonie
price hike start learning		podwyżka cen
price war start learning		period when companys reduce prices in responce to each others
price leaders start learning		company Is first to reduce prices
selling at cost start learning		sprzedaży po kosztach
penetrate the market start learning		sell at cost to increase the market
low-end bottom-end high-end start learning		półki cenowe
upmarket start learning		buyimg more sophistikating product after boughing simple product
downmarket start learning		to trade down
mass market and niche market start learning		rynek masowy i niszy rynkowej
distribution network start learning		Sieć dystrybucji
wholesalers start learning		Hurtownicy
retailers start learning		sprzedawca detaliczny
quantity start learning		ilość
distribution chanels start learning		kanałach dystrybucji
dealers start learning		dealerzy
middlemen start learning		pośrednicy
chain stores start learning		sieci sklepów
convenience store start learning		sklep spożywczy
department shop start learning		dom towarowy
franchisee franchisor start learning		franczyzobiorcy franczyzodawcy
the sales force start learning		people who meet people anf persuade product
BOGOF start learning		buy one get one free
cross promotion start learning		one product is best with another
product endorsment start learning		famous person sell something
word of mouth start learning		pantoflowa reklama
consumer target start learning		docelowy konsument
target start learning		ukierunkować się
product endorse start learning		popieram produkt
publicity stunt start learning		chwyt reklamowy
to tackle the problem start learning		w celu rozwiązania problemu
tuning out start learning		wyłączyć
broadcaster start learning		nadawca
devote start learning		poświęcać
attempt start learning		próba
breaks the boundaries start learning		łamie granice
backed up start learning		wsparcie
teaser advertisment start learning		zapowiedzi
the core start learning		Rdzeń
intangible buzz start learning		szum medialny
predicted start learning		Przewiduje

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