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Question		Answer
a web which publishes regular informations, etc related to a particular business start learning		a company blog
a form of direct marketing which uses electronic mail or communicating commercial messages start learning		email marketing
using webs like fb as marketing tools start learning		social media marketing
advertising product on large, outdoor posters start learning		billboard advertising
an internet adv model in which advertisers pay only when sbd clicks on their ad start learning		pay-per-click advertising
getting internet users to market a product on their own by telling their friends start learning		viral marketing
trying to sell to somebody on the phone who is not expecting contact from you start learning		cold calling
using special strategies to get high-ranking position in search engines start learning		search engine optimization (SEO)
recommendations by satisfied customers to potential customers start learning		word of mouth
obnoxious marketing, unepected/unwanted one start learning		intrusive marketing
the blending of different distribution and promotional channels start learning		multi channel marketing
a technique based on client relationships and customer loyalty start learning		CRM - customer relationship marketing
polecenia firmy od klienta do klienta start learning		word of mouth refferal
directing marketing acticvities towards start learning		targeting customers
keep customers to come back start learning		build customer loyalty
the segment of the market that a company is focusing on start learning		niche
potential clients? start learning		prospects
widoczność start learning		visibility
generowanie zainteresowania, nowych klientów start learning		generating leads
zwiększyć widoczność firmy start learning		to gain more exposure
wskaźnik rentowności stosowany w celu zmierzenia efektywności działania przedsiębiorstwa start learning		ROI - return of investment
program lojalnościowy start learning		loyalty schemes
oferta ograniczona czasowo start learning		limited time offers
zniżka sezonowa start learning		seasonal discounts
konkurs start learning		contests
przypominanie o sobie, update start learning		regular free information
newsletter, blog. Nie spam. start learning		premission assets
czynnik kluczowy start learning		key factors
docieranie do klientów start learning		reaching customers
faza wdrażania, the first stage in the product life cycle start learning		introductory phase
strategia cenowa start learning		pricing model
4 P's start learning		product, price, placement, promotion
7 p's start learning		people/participants, processes, physical evidence (the appearance of your business)
when a customer pays the same fee each month start learning		a monthly flat fee
to sell a group of products as a package start learning		to bundle the services
product launch start learning		roll-out
a marketing strategy used by businesses to attract customers to a new product or service by offering a lower price during its initial offering. start learning		penetration pricing strategy
enchanced features or services that you have to pay more for start learning		optional extras
termin używany w marketingu na określenie zestawu kolejnych reakcji klienta wobec produktu start learning		model AIDA - attenction, interest, desire, action
strategy by which a firm charges the highest initial price that customers will pay and then lowers it over time. start learning		price skimming
the pricing of products that have both a “core product” and a number of “accessory products.” start learning		captive product pricing

marketing - english

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