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Question		Answer
Marketing - start learning		activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
Marketing Management - start learning		art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value.
Marketing Mix - start learning		Product Price PROMOTION PLACE
Satisfaction - start learning		reflects a person’s judgment of an offerings’ perceived performance in relationship to expectations.
In designing marketing plans, start learning		marketing management takes other company groups into account. • Top management • Finance / Accounting • Research & Development • Purchasing • Operations
Market segment - start learning		has been defined as «A group of customers who share a similar set of needs and wants».
Market segment - start learning		Market segment - has been defined as «A group of customers who share a similar set of needs and wants».
Positioning - start learning		is the act of designing a company’s offering and image to occupy a distinctive place in the minds of the target market.
A product - start learning		is anything that can be offered to a market to satisfy a want or need.
Convenience – 2 питання start learning		2 питання
Shopping start learning		2 питання
Specialty start learning		2 питання
Industrial Goods start learning		3 питання
Design start learning		- is a way to differentiate and position products & services.
Design - start learning		is the totality of features that affect the way a product looks, feels, and functions to a consumer. is the totality of features that affect the way a product looks, feels, and functions to a consumer.
A product mix (also called a product assortment) - start learning		is the set of all products and items a particular seller offers for sale.
A product system - start learning		is a group of diverse but related items that function in a compatible manner (iphone and its headsets, cables, docks, cases, power and car accessories)
inelastic start learning		If demand hardly changes with a small change in price, we say it is...
elastic. start learning		If demand changes considerably, it is...
Average cost start learning		is the cost per unit at that level of production; it equals total costs divided by production
Marketing communications start learning		o Attempt to inform, persuade, andremindconsumers about the products and brands. o Show consumers howandwhya productis used, by whom, where, and when. o Inform customers about who made the product and what the company & brand stands for.
Personal communications channels start learning		let two or more persons communicate face to face or through a phone, or mail/ e-mail.
Nonpersonal channels start learning		are communications directed to more than one person and include;
Creative strategies start learning		are the way marketers translate their messages into a specific communication
Integrated marketing communications (IMC): start learning		A planning process designed to assure that all brand contacts received by a customer or prospect are relevant to that person and consistent over time.
Sales promotion start learning		consists of a collection of incentive tools, mostly short term, designed to stimulate quicker or greater purchase of products or services...
Public relations (PR) start learning		includes a variety of programs to promote or protect a company’s image or individual products.
An advertising objective(or goal) start learning		is a specific communications task and achievement level to be accomplished with a specific audience in a specific period of time.
Marketing channels start learning		are groups of interdependent organizations who make a product or service available for use or consumption.
Merchantssuch start learning		as retailers, buy the goods from producer and resell these products.
Agents (brokers, producer representatives, sales agents) start learning		do not own goods and only search for customers and negotiate on the producer’s behalf.
A push strategy start learning		. Strategia uses the manufacturer’s sales force and trade promotions to motivate intermediaries to carry, promote, and sell the product to end users.
In a pull strategy start learning		the manufacturer uses advertising, promotion, and other forms of communication to persuade consumers to demand the product from intermediaries.
Multichannel marketing start learning		. Marketins using two or more marketing channels to reach customer segments in one market area.
Omnichannel marketing start learning		is a type of multichannel marketing where all channels work together and deliver the right product information and customer service regardless of whether customers are online, in the store, or on the phone.

Marketing Definitions

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