→ Marketing Abbreviations → Start Learning / Download MP3 Flashcards

start learning

Question		Answer
4 As start learning		objects, objectives, organisation, operations
4 Cs start learning		customer needs, cost to user, convenience, communication
4 Os start learning		objects, objectives, organization, operations
4 Ps start learning		product, price, placement, promotion
7 Ps start learning		product, price, placement, promotion, people, participants, processes, physical evidence
ABC method start learning		attention-benefit-close method
AIDA start learning		attention, interest, desire, action
ATL start learning		above-the-line
B2B start learning		business to business
B2C start learning		business to consumer
B2G start learning		business to government
BTL start learning		below-the-line
C2C start learning		consumer to consumer
CATI start learning		computer assisted telephone interview
CAWI start learning		computer assisted web interview
CLM start learning		closed loop marketing
CMS start learning		content management system
CPC start learning		cost per click
CTR start learning		click through rate
DMP start learning		data management platform
FAQ start learning		frequently asked questions
FMCG start learning		fast moving consumer goods
GRP start learning		gross rating points
HTML start learning		hypertext markup language
LOP start learning		the law of one price
LTV start learning		lifetime value
PLC start learning		product life cycle
RSS start learning		really simple syndication
SEM start learning		search engine marketing
SEO start learning		search engine optimisation
SERP start learning		search engine results page
SWOT start learning		strengths, weaknesses, opportunities, threats
TTL start learning		through-the-line
URL start learning		uniform resource locator
VALS start learning		values and life-styles
WOM start learning		word of mouth

Marketing abbreviations

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