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Question		Answer
Marketing mix (4Ps) start learning		Product, price, place, and promotion in a marketing strategy.
Market leader start learning		The top-selling company in a market.
Market challenger start learning		The second strongest competitor aiming to overtake the leader.
Market follower start learning		A company that imitates the market leader’s strategy.
Market niche start learning		A small, specialized market segment.
Market forces start learning		Economic factors affecting supply and demand.
Market trends start learning		General directions in which a market is moving.
To customize/to tailor a product start learning		To adapt a product to individual needs.
A custom-made/ a tailor-made product start learning		A product designed for a specific user.
Market segmentation (methods of market segmentation) start learning		Dividing a market by demographics, behavior, etc.
Marketing strategy start learning		A company’s overall marketing approach.
Marketing plan start learning		A detailed plan for promoting a product or service.
Marketing drive start learning		A focused marketing campaign.
Marketing expenditure start learning		The total cost spent on marketing.
Product lifecycle start learning		The stages of a product from launch to decline.
Product line start learning		A group of related products offered by a company.
Product mix/ range / portfolio start learning		All the products a company sells.
Brand awareness/recognition start learning		Consumer familiarity with a brand.
Brand preference start learning		Favoring one brand over others.
Brand loyalty start learning		Consistent consumer preference for a brand.
Brand insistence start learning		Refusal to accept substitutes for a preferred brand.
Quantitative vs qualitative data, research start learning		Numerical vs descriptive data and methods.
Primary vs secondary data start learning		First-hand data vs existing data sources.
A focus group start learning		A selected group giving feedback on products.
Markup start learning		The difference between cost and selling price.
Breakeven analysis, breakeven point start learning		The point where costs equal revenue.
Market share start learning		A company’s portion of total sales in a market.
Market segment start learning		A distinct group of customers in a market.
Profitability start learning		The ability to generate profit.
Benchmarking start learning		Comparing business performance to industry bests.
Brand vs trademark start learning		Brand is the image; trademark is the legal protection.
End-user start learning		The final consumer of a product.
Value for money start learning		A good balance between price and quality.
Early adopters start learning		First users of new products or technologies.
To differentiate, differentiation start learning		To make a product stand out from competitors.
To diversify, diversification start learning		To expand into new markets or products.
Market saturation start learning		When most potential customers already own a product.
Collocations with sales, product, market, price, brand, competition start learning		Common word pairings with marketing terms.
Commercials start learning		TV or radio advertisements.
Product placement start learning		Featuring a product in media content.
Product endorsement start learning		A celebrity or expert promoting a product.
Sponsorship start learning		Financial support for promotion in return for visibility.
Advertorials start learning		Ads presented as editorial content.
Banner ads start learning		Online rectangular advertisements on websites.
Pop-ups start learning		Online ads that appear suddenly.
Viral advertising start learning		Ads spread rapidly via social sharing.
Billboards/hoardings start learning		Large outdoor advertisements.
Posters start learning		Printed promotional materials for display.
Free samples start learning		Complimentary product given for trial.
Leaflet/flyers start learning		Small printed advertisements.
Mailshots start learning		Promotional materials sent by post or email.
Point-of-sale advertising start learning		Ads at the place where sales are made.
Retail outlet start learning		A store selling goods to customers.
Word-of-mouth start learning		Promotion through personal recommendations.
Subliminal advertising start learning		Hidden messages influencing consumers subconsciously.
Special offer start learning		A temporary price reduction or deal.
Guerilla marketing start learning		Unconventional promotional tactics.
Niche marketing start learning		Targeting a specific, defined market segment.
Affinity marketing start learning		Partnering with groups sharing similar interests.
Cold-calling start learning		Unsolicited calls to potential customers.
Co-branding start learning		Joint branding of a product by two companies.
Price sensitivity start learning		How demand changes with price changes.
Permission marketing start learning		Ads sent only to users who agree to receive them.
PR start learning		Public relations; managing public image.
Repeat purchases start learning		Customers buying a product again.
Cross-selling start learning		Selling related products to existing customers.
Consumer analysis start learning		Studying customer behavior and needs.
Brand stretching start learning		Using a brand name for new products.
Brand extension start learning		Expanding a brand into different product categories.
Brand families start learning		Groups of related products under one brand.
Competitive edge/advantage start learning		A superior position over rivals.
Outlays start learning		Money spent on a business activity.
Lead times start learning		Time between order and delivery.
Speed up deliveries start learning		Make product shipments faster.
Break into/enter/penetrate a market start learning		Start selling in a new market.
Stand out from/differentiate yourself from competition start learning		Be distinct from rivals.
Measure up to competition start learning		Perform at the same level as rivals.
Launch/bring out a product start learning		Introduce a new product to the market.
Come up with an idea start learning		Create or invent a new concept.
To bring down overheads start learning		Reduce fixed operating costs.
To speed up deliveries start learning		Increase delivery efficiency.
To break into/enter/penetrate a market start learning		Gain market access for a product.
To be squeezed out of the market start learning		Be pushed out by stronger competitors.
To come up against/ to take on/ outclass/succumb to/fight back against/ destroy the competition start learning		Compete or struggle with other businesses.
A booming/thriving/healthy/buoyant market start learning		A growing and profitable market.
Volatile/unpredictable market start learning		A market that changes rapidly and unpredictably.
Weak/sluggish/flat/depressed market start learning		A market with little activity or growth.
SWOT analysis start learning		Evaluation of Strengths, Weaknesses, Opportunities, and Threats.
Premium price start learning		A higher price due to perceived value.
Brand identity start learning		The visible and emotional image of a brand.
Bring a customer round to an idea start learning		Persuade someone to accept something.
Client’s mindset start learning		The attitudes and beliefs of a customer.
A USP start learning		Unique selling proposition; what makes a product stand out.
Price war start learning		Competitors cutting prices to gain market share.
A leading brand start learning		A top-performing brand in its category.
Standardization, to standardize start learning		Making products or services uniform across markets.
Economies of scale start learning		Cost advantages from large-scale production.
Cultural sensitivity start learning		Awareness of cultural differences in marketing.
Market positioning start learning		How a product is perceived in the market.
Emerging markets start learning		Rapidly growing economies.
Market entry costs start learning		Expenses required to enter a market.
Cultural norms start learning		Common practices and values in a society.
Competitive position start learning		A company's rank in the marketplace.
Competitive capabilities start learning		Strengths that allow a company to compete.
Premium brand start learning		A high-quality, high-priced brand.
Predominantly start learning		Mainly or mostly.
To opt for sth start learning		To choose something.
A distinct market start learning		A clearly defined target market.
A paradigm start learning		A model or pattern of thinking.
To be pragmatic start learning		To be practical and realistic.
Corporate identity start learning		The visual and cultural personality of a company.
Minimum, to minimize, minimal start learning		The least possible amount.
A buzzword start learning		A trendy or popular business term.
To be positioned start learning		How a brand is placed in the consumer's mind.
To be inclined start learning		To have a tendency or preference.
A paradox of choice start learning		Too many options makes choosing harder.
Persuasive start learning		Able to convince someone to act or agree.
To mislead start learning		To give a false impression.
Well-being start learning		The state of being healthy and happy.
A tactic start learning		A short-term action to achieve a goal.
A decoy effect start learning		A third option makes another more attractive.
To get one over on someone start learning		To outsmart or deceive someone.
To buy into sth start learning		To accept or support an idea.
To cancel out (the effects of sth) start learning		To neutralize or balance something.
To have a trick up one’s sleeve start learning		To have a secret plan or advantage.
To tap into sth start learning		To use or exploit a resource or trend.
To have legal standing start learning		To be recognized by law.
To be well-versed in sth start learning		To be knowledgeable or skilled in something.
There’s more than meets the eye start learning		There's a hidden or deeper aspect.
A household name start learning		A brand or person known by almost everyone.
A pillar start learning		A fundamental part or strong support.
A stroke of genius start learning		A brilliant and clever idea.
Lucrative start learning		Highly profitable.
To soar start learning		To rise very quickly.
To divulge start learning		To reveal or disclose information.
Seamless start learning		Smooth and without interruption.
Black-hat techniques start learning		Unethical marketing or SEO tactics.
Deceptive practices start learning		Misleading or dishonest business actions.
To inflate the rankings start learning		To falsely increase position or rating.
Basic vs dynamic e-mail marketing start learning		Static vs interactive and personalized email campaigns.
To factor in sth (e.g. data) start learning		To include something in a calculation or plan.
To scramble start learning		To move quickly or struggle to act.
To staunch start learning		To stop or restrict something, like a loss.
To step into the breach start learning		To take over when needed urgently.
To rewrite the rules of sth start learning		To completely change how something is done.
Avid start learning		Enthusiastic and eager.
To fall flat start learning		To fail to produce the intended effect.
To spark user-to-user discussion start learning		To start conversations among users.
To shepherd sb back start learning		To guide someone to return.
Name-brand companies start learning		Well-known and reputable brands.
To stumble into sth start learning		To enter or discover something by accident.
To glean start learning		To gather information gradually.
To woo potential clients start learning		To attract and persuade new customers.
To harness the medium start learning		To use a platform or channel effectively.
Judiciously start learning		Wisely and carefully.
A staffer start learning		An employee, especially in media or politics.
To draw a crowd start learning		To attract a lot of people.
To be hard to replicate start learning		Difficult to copy or reproduce.
The upshot start learning		The final result or conclusion.
Media spin start learning		A biased interpretation presented by media.

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