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L3 marketing methods & ad vocabulary
L3 marketing methods & ad vocabulary
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Question
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ad network
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sieć reklamowa
advertorial
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advertorial (an advertisement in a newspaper or magazine that looks like one of its normal article)
ad campaign
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kampania reklamowa
ad blocker
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bloker reklam
advertising agency
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agencja reklamowa
ad space
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przestrzeń reklamowa
animation
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animacja
advertiser
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reklamodawca
billboard advertising
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reklama billboardowa
pay-per-click advertising
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reklamy płatne za kliknięcie
a company blog
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blog firmowy
social media marketing
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Marketing mediów społecznościowych
search engine optimization
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optymalizacja w wyszukiwarkach internetowych
email marketing
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marketing e-mailowy
viral marketing
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reklama wirusowa
word of mouth
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the passing of information from person to person using oral communication
cold calling
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a technique in which a salesperson contacts individuals who have not previously expressed interest in the offered products or services
limited-time offers
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oferty ograniczone czasowo
loyalty schemes (rewarding loyal customers)
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programy lojalnościowe (nagradzanie lojalnych klientów)
seasonal discounts
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sezonowe rabaty
Buy one, get one free
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Kup jeden, a drugi dostaniesz za darmo
contests
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konkursy
free information
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bezpłatne informacje
target market
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rynek docelowy
market share
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udział w rynku
potential customers
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potencjalni klienci
The focal point of this ad is
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Centralnym punktem tej reklamy jest
radiant
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promienny
drab
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bezbarwny
ostentatious
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ostentacyjny, too showy
blazing
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płonący
ombre
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ombre, blending of colours
sombre
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ponury, dark and dull/boring
twinkling
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migotliwy
shimmering
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mieniące się
kitschy
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kiczowate
garish colours
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jaskrawe kolory, krzykliwe, too colorfull
tagline
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slogan
font
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czcionka
niche
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nisza
to contact prospects
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kontaktować się z potencjalnymi klientami
exposure
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ekspozycja
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