→ Kolos Listopad 23 → Start Learning / Download MP3 Flashcards

Question		Answer
oklepany - used very often or too often Musimy wpaść na inny pomysł na tę reklamę. Ten slogan jest oklepany. start learning		well-worn / trite / cliched We have to come up with a different idea for this ad. This slogan is trite.
głośna sprawa start learning		high-profile case
szeroko znany polityk start learning		high-profile politician / entrepreneur/ company
na wysokim szczeblu start learning		high-profile visit / meeting
rozpoznawalność marki start learning		brand recognition
kampania reklamowa start learning		advertising campaign
opłacalny start learning		economically viable
marketing szeptany start learning		Word-of-mouth
wizerunek rynkowy start learning		brand image
zostali skrytykowani w prasie Zostali skrytykowani w prasie i wizerunek rynkowy ich marki bardzo ucierpiał. start learning		to have a bad press/ to be given a bad press They got a bad press/were given a bad press, and their brand image suffered a lot.
przyjmiemy strategie start learning		adopt a strategy
zdobyć większy rozgłos Przyjmiemy strategię, która ma na celu zdobyci większego rozgłosu. start learning		publicity We are going to adopt a strategy aimed at getting more publicity.
chwilowa moda Te gadżety to była tylko chwilowa moda. start learning		passing fad These gadgets were just a passing fad.
najnowsza moda start learning		the latest fad
obecna/aktualna moda start learning		current fad
hit sezonu, krótkotrwała moda start learning		flavour of the month
lansowanie produktu start learning		product endorsement
bilbordy Lansowanie nowego produktu, mimo, że kosztowne, wydaje się skuteczniejsze niż bilbordy. start learning		billboards/ hoardings Product endorsement, although costly, seems to work much better than hoardings / billboards.
the act of saying that you approve of or support something or someone (poparcie, aprobata) 2. the fact of a famous personn appearing in advertisiement saying that they use and like a product start learning		to endorse He hoped to secure quick endorsement of the plan from the president.
Darmowe gadżety start learning		Free gadgets / (FREEBIES)
szerzenia informacji start learning		spread the word.
chwyt reklamowy. start learning		advertising gimmick / publicity stunt.
autora tekstów reklamowych start learning		copywriter
przyciągała uwagę start learning		eye-catching.
transmitowany start learning		broadcast
największej oglądalności. Wywiad będzie transmitowany w porze największej oglądalności. start learning		prime time. The interview will be broadcast during prime time.
weszli na rynek start learning		entered the market
pokonali konkurencję swoimi konkurencyjnymi cenami. start learning		beat competition with competitive prices. /to shake up the competition
progu rentowności start learning		break-even point
Wschodzące rynki azjatyckie start learning		Emerging Asian markets
tańszej sile roboczej. start learning		cheaper workforce/ manpower
Utrzymanie klienta start learning		Customer retention
utrzymac klienta start learning		to retain customers
Budowanie popularności/ świadomości marki start learning		Building brand awareness
Stworzenie szumu wokół produktu start learning		creating a buzz about the product
czołowa/ wiodąca marka firmy start learning		flagship brand
wzmocnienie marki start learning		brand reinforcement / enhancement
bezczelnosc start learning		nudity
powtarzalnosc start learning		repetition
slogan / melodyjka - a short simple tune, often with words, that is easy to remember and is used to advertise a product on the radio or television start learning		a jingle
a short, easily remembered phrase that a company uses in its advertisements, especially on television or the internet, so that people will recognize it or its products) (slogan) start learning		tagline
viral marketing start learning		viral marketing Viral marketing is a sales technique that involves organic or word-of-mouth information about a product or service to spread at an ever-increasing rate. The internet and the advent of social media have greatly increased the number of viral
used to describe something that quickly becomes very popular or well known by being published on the internet or sent from person to person by email, phone, etc.: start learning		to go viral
1popychać do przodu 2 napędzać 3 to cause someone to do an activity or be in a situation: start learning		to propel sth – The film propelled him to international stardom.

kolos listopad 23

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