English for Marketing & Advertising - Business English

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conciencia de marca
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brand awareness

exclusividad
Porsche highlighted its exclusivity by aiming at the high end of the luxury car segment.
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exclusivity
Porsche resaltó su exclusividad dirigiéndose al segmento de los coches de lujo.

muestras gratuitas
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free samples

mantener un registro de
We need to keep track of new brands entering the market.
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to keep track of
Necesitamos hacer un seguimiento de las nuevas marcas que entran en el mercado.

posicionamiento
A price reduction may have the effect of damaging the brand's image and positioning.
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positioning
Una bajada de precio puede dañar la imagen de marca y el posicionamiento.

oferta y demanda
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supply and demand

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"Business English"
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