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Question		Answer
marketing mix start learning		the combination of actions a company uses when selling a product or service
marketing strategy start learning		a detailed plan created by companies to encourage customer to buy their products
market penetration start learning		a process in which a product or brand becomes bought, used, or known by more and more people
market segmentation start learning		the dividing of all possible customers into groups based on their needs, age, education, income, etc.:
product placement start learning		a way of advertising a product by supplying it for use in films or televisionprogrammes
product portfolio start learning		assortment of something that is made to be sold
product feature start learning		selling point
customer profile start learning		a description of a business's typical customers/ detailed information about a particular customer
customer retention start learning		the fact of keeping a customer for a period of time
customer base start learning		the people who buy or use a particular product or service
brand positioning start learning		a company's decision about how a product is marketedin relation to its other products, and to competitors' products
brand identity start learning		a set of ideas and features that a company wants people to connect in their minds with its products or brand
brand extension start learning		the process of using an existing brand name to introduce new products or services
up-market start learning		Upmarket goods and products are of very high quality and intended to be boughtby people who are quite rich
questionnaire start learning		a list of questions that several people are asked so that information can becollected about something
focus group start learning		a group of people who have been brought together to discuss a particular subjectin order to solve a problem or suggest ideas
promotion start learning		activities to advertise something
survey start learning		to ask people questions in order to find out about their opinions or behaviour:
market sector start learning		a part of an industry, or a group of customers, products, etc. that are similar in some way
market research start learning		the collection and examination of information about things that people buy or might buy and their feelings about things that they have bought
market segment start learning		a group of possible customers who are similar in their needs, age, education, etc.
market niche start learning		an opportunity to provide a product or service that no other company provides
domestic market start learning		number of customers who buy or may buy products and services offered bycompanies within their own country
launch a product start learning		begin selling some product
introduce a product start learning		to put something into use, operation, or a place for the first time
bring out a product start learning		begin selling some product
withdraw a product start learning		stop selling some product
free sample start learning		a small amount of product to be given out to people to encourage them to buy a product
discount start learning		to reduce the price of something
slogan start learning		a short easily remembered phrase, especially one used to advertise an idea or a product
retailer start learning		a person, shop, or business that sells goods to the public
exporter start learning		a person, country, or business that sells goods to another country

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