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Brand management - the end
Brand management - the end
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38 flashcards
mateuszbartkowicz
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Question
Answer
węzeł informacyjny
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information node
kluczowa zmienna
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key variable
zgodność marki własnej
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brand-self congruity
ocena
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evaluation
robić to do dobre
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to do what is right
zares w którym
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extend to which
wielokrotnie
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repeatedly
zgodny
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congruent
bodźce marki
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brand stimuli
celowy
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deliberate
wewnętrzny i zewnęrzny
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internal and external
przyspieszające tempo globalizacji
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accelerating pace of globalization
coraz trudniej
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ever-tougher
przewaga
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superiority
pojawić się na rynku
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turn up on the market
warunki wstępne
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prerequisites
trwały, wytrzymały
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enduring
usprawiedliwienie
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justification
odpowiedni
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suitable
nieproduktywny
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counter-productive
całościowe poczucie
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overal feeling
podnieść cenę
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put up the price
miejsce sprzedaży detalicznej
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retail outlet
natomiast, tymczasem
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whereas
łączący
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conflating
utrzymać klientów
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to retain customers
umożliwienie klientom zrobienia czegoś
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empowering customers to so sth
należy do kategorii
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falls under the category
ogólnie opisuje
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broadly desbribes
promować marki
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endorse brands
ekspozycja
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exposure
przestarzałe organizacje
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antiquated organizations
aktywnie wychwalają wartości
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they actively extol the values
empiryczny proces
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experiential process
świadomie czy nie
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consciously or not
nieodłoczna zaleta
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inherent advantage
tendencyjne, z góry przyjęte pojęcia
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preconceived notions
komunikacja ciągłości
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communication of continuity
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