bc global marketing

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Question Answer
offset
But this was offset by an even larger drop in the number of people leaving the UK
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offsetowy
turnover
Their turnover is very high
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obrót
stand for
EU stands for European Union. Sorry, what does SOP stand for?
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oznaczać
EU to skrót od European Union.
They always try to be consistent
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Zawsze starają się być konsekwentni
They spend a lot of money on marketing.
They have a large marketing budget
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Wydają dużo pieniędzy na marketing.
Let's sit at the table
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Usiądźmy przy stole
In Spain, we prefer having a sit-down meal
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W Hiszpanii wolimy jeść posiłki na siedząco
I think this is one of their selling points
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Myślę, że to jeden z ich atutów sprzedażowych
They target people who want something quick for lunch.
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Ich oferta jest skierowana do osób, które chcą zjeść coś szybkiego na lunch.
They can enjoy a wide range of products
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Mogą cieszyć się szeroką gamą produktów
It's a good way of attracting people to their restaurant
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To dobry sposób na przyciągnięcie ludzi do restauracji
Does she have a clothing line
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Czy ona ma linię odzieżową?
The prices are reasonable
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Ceny są rozsądne
It can attract customers from many countries of the world
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Może przyciągnąć klientów z wielu krajów świata
trustworthiness, credibility
"When Moiraine first rode into Emond's Field, her air of command was absolute. But her Aes Sedai face gave no hint of her motives, and the villagers' first impression was one of deep suspicion, not trustworthiness."
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wiarygodność,
credibility
When Mat tried to warn the Lord of the city about the Trolloc attack, his first impression ruined his credibility. He was just a disheveled traveler with a strange staff and a scar, and the guards laughed him out of the hall as a drunk."
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wiarygodność
nonverbal cues
"During the negotiation, the client said he was satisfied with the price, but his nonverbal cues—like his tightly crossed arms and tapping foot—told me he wasn't convinced, so I offered a small concession."
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wskazówki niewerbalne
snap judgement
"The hiring manager made a snap judgment to dismiss the candidate because of his casual attire, completely overlooking the impressive portfolio and experience listed on his resume."
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szybki osąd
cognitive shortcuts
Relying on the cognitive shortcut that 'all tech startups are high-risk' can cause investors to miss out on well-researched, stable opportunities in a booming market."
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skróty poznawcze
navigate the world
"Our new intern is brilliant at coding, but she'll need a mentor to help her learn how to navigate the world of corporate politics and inter-departmental communication."
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żeglować po świecie, odnajdować się w rzeczywistości
eye contact
During the pitch, the founder's ability to maintain steady eye contact with each investor in the room helped establish her credibility and passion for the project.
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kontakt wzrokowy
body posture
We train our new managers that an open and upright posture during team meetings makes them appear more approachable and confident in their leadership.
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postawa ciała
firm, dry handshake
The deal was unofficially sealed with a firm handshake; it's a classic gesture of mutual respect and agreement in the business world
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mocny, suchy uścisk dłoni
mirroring
A skilled negotiator will often use mirroring, subtly matching the client's body language and speech patterns to build rapport and create a sense of alignment.
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dublowanie
vocal tone, it's pace and pitch
Her vocal tone during the presentation was perfect; it conveyed enthusiasm and confidence in the sales projections, which got the entire department excited about the new quarter."
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ton głosu, jego tempo i wysokość
voice pitch
"When the manager gets stressed, his vocal pitch tends to rise, which can make the rest of the team feel anxious. He's learning to consciously lower it during high-pressure situations."
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wysokość głosu
appearance
In a client-facing role, your personal appearance is the first signal of your professionalism and attention to detail before you even say a word."
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wygląd
Ona bardzo dba o swój wygląd.
'business clothing
The company has a 'business casual' dress code, but for important client meetings, wearing more formal clothing like a suit is expected to show respect."
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odzież biznesowa
grooming procedure
His grooming was impeccable—neatly styled hair, clean-shaven, and tidy fingernails—which gave the impression he was organized and took his role seriously."
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procedura pielęgnacyjna
starting us off
I pride myself on being punctual, and I apologize for starting us off on the wrong foot,
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zaczynamy od
I pride myself on
I pride myself on being punctual, and I apologize for starting us off on the wrong foot,
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Jestem z siebie dumny
quiet or aloof
If you came across as quiet or aloof, make a point to be friendly and contribute a thoughtful comment in every group interaction.
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cichy lub obojętny
amplify positive traits
Don't just fix the negative trait; amplify your positive ones.
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wzmacniać pozytywne cechy
warm up to you
He was quiet at first, but after the host introduced their shared love for hiking, he started to warm up to her and became much more talkative." "The new puppy needed a few hours to warm up to us before it would take a treat from our hands."
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polubić kogoś, obdarzyć sympatią, ciepło kogoś przyjmować
overwhelmingly negative
Both games had two of the most disastrous launches in history. The first impression was overwhelmingly negative.
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zdecydowanie negatywne
cementing a legacy
When he returned to Apple, he channeled his intensity into a string of world-changing, incredibly successful products (iMac, iPod, iPhone), proving his genius and cementing a new legacy as a visionary.
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cementowanie, umacnianie dziedzictwa
to take accountability
Johnson & Johnson immediately took accountability, recalled all products (a massive financial hit), and invented new, tamper-proof safety seals that are now the industry standard.
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wziąć odpowiedzialność
rapport
I have a great rapport with my workmates. We all get along really well.
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stosunek, relacja
Jestem w świetnych stosunkach z kolegami z pracy. Naprawdę dobrze się dogadujemy.
have a great day ahead
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życzę miłego dnia
first impression set the tone for future interactions
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pierwsze wrażenie ustala ton przyszłych interakcji
use perfume very sparingly (subtle scent)
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używaj perfum bardzo oszczędnie (subtelny zapach)
well-maintained hairstyle
have a clean and well-mainained hairstyle
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zadbana fryzura
nail must be clean and trimmed, not to be jaggy
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paznokcie muszą być czyste i przycięte, nie może być postrzępiony
clothes should be clean and free of stains and neetly pressed
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ubrania powinny być czyste, bez plam i starannie wyprasowane
make a point to be
Make a point to be present. (This means giving the person your full, undivided attention, putting away your phone, and actively listening.) Make a point to be genuinely curious.
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postaraj się być

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