Basic concepts in marketing

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comprador activo
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active buyer

direcciones de los clientes
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customers' addresses

subscriptor activo
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active subscriber

establecer relaciones a largo plazo
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to build long-term relationships

registros de abono
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credit records

usuario actual
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actual user

gusto del consumidor
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consumer's taste

identificar los clientes
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to identify the customers

clave de la cuenta
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key account

interactuar con los clientes
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to interact with the customers

acciones orientadas al consumidor
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action-oriented consumer

fidelización de clientes
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customer loyalty

laggard

comprador final
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ultimate buyer

insatisfacción del cliente
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customer dissatisfaction

adopter

clientes actuales
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current customers

protección al consumidor
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consumer protection

deserción del cliente
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customer defection

descubrir las necesidades del cliente
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to uncover customer needs

tomar medidas para comprar un producto
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to take steps to buy a product

compradores potenciales
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potential buyers

nivel de ingresos
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income level

clientes potenciales / perspectivas
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prospective customers / prospects

relaciones públicas
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public relations

punto de vista del cliente
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customer's viewpoint

conocer las expectativas de los clientes
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to meet customers' expectations

tener conocimiento del producto
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to become aware of the product

estado civil
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marital status

sistema de oficina
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front office system

comprador anónimo
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mystery shopper

atención al cliente
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consumer helpline

establecer la base del cliente
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to build customer base

establecer el perfil del consumidor
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to build a consumer profile

transmitir la información del cliente
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to disclose customer data

preferencias del consumidor
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customer likes

valor del ciclo de vida del cliente
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customer lifetime value

captación
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canvassing

amplio abanico de clientes
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ample customers

clientes fieles
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loyal customers

patrones en el comportamiento del consumidor
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patterns in consumer behaviour

satisfacción de los clientes
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customers satisfaction

gestión de las relaciones con el cliente
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customer relationship management

permanencia de clientes
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customers retention

organización gubernamental
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government agency

objetivos de marketing
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marketing objectives

capacidad de absorción del mercado
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absorptiveness of the market

licencia de marketing
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warm marketing

escasez de mercado
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market shortage

negocios de larga cola / estela
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The Long Tail

revenue / income

ingresos disponibles
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disposable income

consultoría de marketing
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marketing consultancy

disponibilidad
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availability

presupuesto disponible
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available budget

distribución efectiva
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effective distribution

ética del marketing
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marketing ethics

fiasco en el marketing
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marketing fiasco

filosofía de marketing
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marketing philosophy

instrumento de marketing
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marketing instrument

segmento clave del mercado
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key market segment

concepto de marketing
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marketing concept

entorno competitivo
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competitive environment

costos de entrada en el mercado
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market entry costs

beneficios
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benefit

líder del mercado
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market leader

regulaciones / leyes locales
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local regulations / local laws

capacidad de comercialización
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marketability

almacenamiento de inventario
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inventory storage

Mcdonaldización
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McDonaldization

macro-entorno
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macro-environment

objetivos del mercado
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target marketing

mercadotecnia uno a uno / personalizada
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one-to-one marketing

gestión de marketing
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managerial marketing

nueva comercialización
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remarketing

marketing especializado
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niche marketing

marketing de guerrilla
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guerrilla marketing

consulta política
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political consulting

marketing disperso
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scattergun marketing

marketing social
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social marketing

marketing de deportes
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sports marketing

marketing boca a boca
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buzz marketing

marketing de calle
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street marketing

micro-entorno
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micro-environment

marketing mix
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marketing mix

declaración de misión
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mission statement

monopolio del mercado
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market monopoly

oportunidades de mercado
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market opportunities

vídeo explicativo
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explainer video

instantánea de la situación actual
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snapshot of the current situation

herramienta de marketing
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marketing tool

orientación del mercado
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market orientation

saturación del mercado
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market glut

aspectos negativos de la localización
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negative aspects of the location

neuromarketing
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neuromarketing

fiabilidad
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reliability

brecha en el mercado
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gap in the market

presencia en el mercado
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market presence

puja competitiva
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competitive bid

recursos limitados
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limited resources

organizacion orientada a la venta
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sales driven organisation (BrE) / sales driven organizations (AmE)

planificación
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planning

toma de decisión
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decision-making

libro de marketing
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marketing textbook

rentabilidad potencial
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potential profitability

potencial para el crecimiento
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potential for growth

dominio de mercado
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market dominance

promoción
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promotion

ventaja competitiva
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competitive advantage

asequibilidad
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affordability

mercado saturado
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saturated market

guión de marketing
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marketing scenario

segmento de mercado
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market segment

industria de servicio
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service industry

selectividad del mercado
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market selectivity

normas de rendimiento
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performance standards

sector de negocios de alto crecimiento
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fast-growing business sector

técnicas de marketing
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marketing techniques

tendencia de mercado
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market tendency

cuota de mercado
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market share

lucha competitiva
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competitive struggle

condiciones de negocio
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conditions of business

mercado limitado
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narrow market

mercado no explotado previamente
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previously untapped market

competición libre
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free competition

conveniencia
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convenience

requisitos de los clientes
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customers requirements

esfuerzos de marketing
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marketing efforts

inteligencia de marketing
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market intelligence

crecimiento de mercado
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market growth

dirección de marketing
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marketing management

orientado al cliente
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customer-oriented

asociación de comercio
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trade association


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