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Question		Answer
aims of a broad, long-term nature Without operational ______ we won't be able to measure our achievements and progress. start learning		goals Without operational goals we won't be able to measure our achievements and progress.
action or process of performing a task or function Our financial ______ has improved and I couldn't be happier. start learning		performance Our financial performance has improved and I couldn't be happier.
type of action one side offers and carries out for another It is best to provide a limited number of ______, but make them professional. start learning		service It is best to provide a limited number of services, but make them professional.
ability to do something well They are looking for a person with your ______, you definitely should apply to the position. start learning		competence They are looking for a person with your competences, you definitely should apply to the position.
idea or invention to help sell or publicize a commodity I wasn't familiar with the concept of marketing. start learning		concept I wasn't familiar with the concept of marketing.
action or business of promoting and selling products or services, including market research and advertising I was hired as a ______ assistant. start learning		marketing I was hired as a marketing assistant.
consumer's desire and ability to purchase a good or service Monitoring ______ is one way to avoid overproduction. start learning		demand Monitoring demand is one way to avoid overproduction.

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"Marketing vocabulary"
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Basic concepts