Digital marketing

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Question		Answer
advertising on a website that is relevant to the page’s content Contextual targeting is good for attracting traffic from similar sources. start learning		contextual targeting Contextual targeting is good for attracting traffic from similar sources.
promotion of websites by increasing their visibility in search engine results pages primarily through paid advertising search engine marketing SEO is a big part of ______. start learning		SEM search engine marketing SEO is a big part of SEM.
process of contribution of information to any media, especially digital media Specialists in ______ can sometimes be outsourced. start learning		content creation Specialists in content creation can sometimes be outsourced.
form of retargeting employed by online marketers that target an audience based on the previous searches they conduct on other websites Price rates for ______ have grown by 5%. start learning		search retargeting Price rates for search retargeting have grown by 5%.
use of a number of outlets and communities to generate publicity to increase the awareness of a product, service brand or event social media optimisation _______ can help us get the most out of all social media outlets. start learning		SMO social media optimisation SMO can help us get the most out of all social media outlets.
business communication connection between an external stakeholder and an organization through various channels of correspondence Organic ______ is down 2% this week. start learning		engagement Organic engagement is down 2% this week.
hashtag is a word or phrase preceded by a # Never use too many ______, it doesn't look nice and worries the users. start learning		hashtag Never use too many hashtags, it doesn't look nice and worries the users.

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"Marketing vocabulary"
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The course also includes the following sets of flashcards:

Basic concepts Media and advertising Sales Market Brands Marketing tools and techniques Customer Competition Price and demand Discounts and promotions Product Distribution and logistics Finance and ratios Trend

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